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==Marketing==
Per promuovere il libro, Peterson ha fatto un tour mondiale, in tre parti; la prima parte è stata, dal 14 gennaio fino al 17 febbraio, inclusiha incluso eventi in Inghilterra, Canada e Stati Uniti.<ref name="Events">{{cite web|url=https://jordanbpeterson.com/events/|title=Jordan Peterson Events|work=jordanbpeterson.com|accessdate=3 March 2018}}</ref> Tra le sale da tutto esauritosold-out ci sono state: la sala da conferenze da 1.000 posti Emmanuel Centre a Londra,<ref>{{cite news|url=https://www.standard.co.uk/lifestyle/london-life/jordan-peterson-canadian-psychologist-snowflake-millennial-a3742586.html|title=Canadian psychologist Jordan Peterson: the ‘anti-snowflake’ crusader speaks out|first=Katie|last=Law|date=January 20, 2018|work=London Evening Standard|access-date=January 20, 2018}}</ref><ref name="Murray">{{cite news|url=https://www.spectator.co.uk/2018/01/the-curious-star-appeal-of-jordan-peterson/|title=The curious star appeal of Jordan Peterson|first=Douglas|last=Murray|author-link=Douglas Murray (author)|date=January 20, 2018|work=The Spectator|access-date=January 20, 2018}}</ref><ref name="Kelman">{{cite news|url=http://quillette.com/2018/01/27/walking-tightrope-chaos-order-interview-jordan-b-peterson/|title=Walking the Tightrope Between Chaos and Order – An Interview with Jordan B Peterson|first=Andrew|last=Kelman|date=January 27, 2018|work=Quilette|access-date=March 3, 2018}}</ref> e la sala con 2.000 posti a sedere dell'[[Teatro Orpheum (Los Angeles)|Orpheum Theatre]] a Los Angeles.<ref name="SelectAllRead">{{cite news|url=http://nymag.com/selectall/2018/02/jordan-peterson-reddits-new-favorite-philosopher.html|title=Talking Basement-Dwellers With Jordan Peterson, Reddit’s New Favorite Philosopher|first=Max|last=Read|date=February 4, 2018|work=[[New York (magazine)|New York]]|access-date=March 3, 2018}}</ref> L'evento dell'11 febbraio al Citadel Theatre di Edmonton è stato annullato dai direttori e dalla direzione del teatro, i quali in seguito si sono scusati,; e invecel'evento si tenne in seguito in uno spettacolo sold-out all'Hyatt Place.<ref name="Staples">{{cite news|url=http://edmontonjournal.com/opinion/columnists/david-staples-edmonton-should-welcome-home-jordan-peterson-not-shun-him|title=David Staples: Dark day as Citadel Theatre snubs controversial author|first=David|last=Staples|date=January 18, 2018|work=Edmonton Journal|access-date=January 22, 2018}}</ref><ref name="CitadelApologize">{{cite news|url=https://globalnews.ca/news/3977194/jordan-peterson-citadel-theatre-university-of-toronto-12-rules-of-life-edmonton/|title=Edmonton’s Citadel Theatre apologizes over how it handled Jordan Peterson event|first=Phil|last=Heidenreich|date=January 20, 2018|work=Global News|access-date=January 20, 2018}}</ref> La seconda parte includedel tour ha incluso tre eventi sold-out a marzo in Australia,<ref name="Janet">{{cite news|last=Albrechtsen|first=Janet|author-link=Albrechtsen|url=https://www.theaustralian.com.au/news/inquirer/jordan-peterson-six-reasons-that-explain-his-rise/news-story/2466de41292be34e26e6c29041688eba|title=Jordan Peterson: six reasons that explain his rise|work=[[The Australian]]|date=February 24, 2018|accessdate=March 3, 2018}}</ref> poi al Beacon Theatre di [[New York]],; ementre la terza parte si svolgerà tra l'inizio di maggio e giugno con una decina di eventi negli Stati Uniti, in Canada e uno nel Regno Unito.<ref>{{cite news|url=http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docTag=201802201700PR_NEWS_USPRX____TO18794&feedID=600&press_symbol=3744685|title=Dr. Jordan Peterson Announces 12 Rules for Life Tour|date=February 20, 2018|work=The New York Times|accessdate=March 5, 2018}}</ref>
Come parte del tour, Peterson è stato intervistato dalla giornalista Cathy Newman su ''[[Channel 4|Channel 4 News]] ''; l'intervista è diventata virale, ricevendo notevole attenzione e oltre otto milioni di visualizzazioni su YouTube.<ref name="Brooks"/><ref name="Janet"/><ref>{{cite news|last=Doward|first=Jamie|url=https://www.theguardian.com/media/2018/jan/21/no-excuse-for-online-abuse-says-professor-in-tv-misogyny-row|title=‘Back off’, controversial professor urges critics of C4 interviewer|date=January 21, 2018|work=[[The Observer]]|accessdate=January 21, 2018}}</ref> È anche apparso su [[BBC Radio|BBC Radio 5 Live]], ''[[Fox|Fox & Friends]]'' e al ''Tucker Carlson Tonight''.<ref name="Kelefa"/><ref>{{cite news|url=http://insider.foxnews.com/2018/02/06/jordan-peterson-justin-trudeau-peoplekind-mankind-remark-gender-neutral-language|title=Professor on Trudeau's 'Mankind' Objection: Canada Will 'Pay' for This Leftist Ideology|date=February 6, 2018|work=Fox News|accessdate=March 3, 2018}}</ref>
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