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'''Danger control''' – When an individual perceives that the severity and susceptibility are high and also perceives that they are competent to take mitigating action then they are likely to act to control the danger.
'''Fear control''' – The model predicts that if an individual perceives their ability to control a risk as low, even if the severity and susceptibility is perceived as high, then they are likely to take steps to control their fear instead. Fear control responses are defined as coping mechanisms that reduce fear and include denial, [[psychological reactance]] and defensive avoidance. These are [[maladaptive]] changes, or counter-productive behaviours. Fear controlling behaviour may involve the use of [[cognitive]] [[defence mechanism]]s such as "It will happen to me sooner or later" in order to manage the state of [[anxiety]].<ref>{{cite journal|last=Maloney|first=E.|last = Lapinski| first = Maria| last = Witte| first = Kim| year=2011|title=Fear Appeals and Persuasion: A Review and Update ofthe Extended Parallel Process Model|journal=Social and Personality Psychology Compass| volume=5|pages=206-219|doi=10.1111/j.1751-9004.2011.00341.x}}</ref>
'''No Response''' – The severity or susceptibility of the danger was perceived as low.
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