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* The presence of a keyword in the business name was found to be one of the most important factors (explaining the high incidence of spam in the Local Pack).
* Schema structured data is a ranking factor. The addition of the 'LocalBusiness' markup will enable you to display relevant information about your business to Google. This includes opening hours, address, founder, parent company information and much more.<ref>{{Cite web|url=https://schema.org/LocalBusiness|title=LocalBusiness - schema.org|website=schema.org|language=en|access-date=2018-11-20}}</ref>
*The number of reviews and overall star rating correlates with higher rankings in the Google map pack results.<ref>{{Cite web|url=https://dicorndigital.com/google-my-business-tips-and-tricks-to-rank-higher/|title= Google My Business Tips to rank higher|website=dicorndigital.com|language=en|access-date=2020-12-11}}</ref>
== Local ranking according to Google ==
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