Rumor spread in social network: Difference between revisions

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In the last few years, there has been a growing interest in rumor propagation in Online social networks problems where different approaches have been proposed to investigate it.
By carefully scrutinizing the existing literature, we categorize the works into macroscopic and microscopic approaches.
 
=== Macroscopic models ===
The first category is mainly based on the Epidemic models <ref>Daley, D.J., and Kendal, D.G. 1965 Stochastic rumors, J. Inst. Maths Applics 1, p42.</ref> where the pioneering research engaging rumor propagation under these models started during the 1960s.
 
==== Epidemic models====
A standard model of rumor spreading was introduced by Daley and Kendall,<ref>Daley, D.J., and Kendal, D.G. 1965 Stochastic rumors, J. Inst. Maths Applics 1, p42.</ref> which is called DK model. Assume there are N people in total. And those people in the network are categorized into three groups: ignorants, spreaders and stiflers, which are denoted as S, I, and R respectively hereinafter:
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=== Microscopic models ===
The microscopic approaches attracted more attention in the individual's interaction: "who influenced whom."
The known models in this category are the [[independent cascades|Information cascade]](IC) and the linear threshold (LT) models ,<ref>[1] D. Kempe, J. Kleinberg, É. Tardos, Maximizing the spread of influence through a social network, Proc. Ninth ACM SIGKDD Int. Conf. Knowl. Discov. Data Min. - KDD ’03. (2003) 137. doi:10.1145/956755.956769.</ref>, the energy model ,<ref> S. Han, F. Zhuang, Q. He, Z. Shi, X. Ao, Energy model for rumor propagation on social networks, Phys. A Stat. Mech. Its Appl. 394 (2014) 99–109. doi:10.1016/j.physa.2013.10.003.</ref>, HISBmodel <ref>A.I.E. Hosni, K. Li, S. Ahmed, HISBmodel : A Rumor Diffusion Model Based on Human Individual and Social Behaviors in Online Social Networks, in: Springer, 2018..</ref> and Galam's Model .<ref> S. Galam, Modelling rumors: The no plane Pentagon French hoax case, Phys. A Stat. Mech. Its Appl. 320 (2003) 571–580. doi:10.1016/S0378-4371(02)01582-0.</ref>.
 
==== Independent cascades models ====