Imprint (trade name): Difference between revisions

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Examples of imprints: added Penguin Books and its imprints
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{{this|imprints in publishing|imprinting}}
 
In the [[publishing]] [[industry]], an '''imprint''' is a [[brand name]] under which a work is published. One single [[publishing company]] may have multiple imprints; the different imprints are used by the publisher to [[marketing|market]] the work to different [[demographic]] [[consumer]] [[market segment|segments]]. It iscan also refer to a finer distinction than "[[edition]]"--used to distinguish, for example different [[printing]]s, or [[printing run]]s of the same edition, or to distinguish the same edition produced by a different publisher or [[Printer (publisher)|printer]]. With the creation of the "[[ISBN]]" identification system, which is assigned to a [[text]] prior to its printing, a different imprint has effectively come to mean a text with a different ISBN — if one had been asigned to it.
 
==Examples of imprints==