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'''Gadget Flow''' (also known as '''The Gadget Flow''') is a New York-based curated [[e-commerce]] marketplace launched in 2012 in [[Greece]] by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.<ref name = CNNGreece>{{cite web | url = http://www.cnn.gr/money/tech/story/44616/to-gadget-flow-paroysiazei-to-episimo-katastima-toy?v3?v3 | title = Introducing the Official The Gadget Flow Shop | publisher = CNN Greece| accessdateaccess-date = 29 November 2016}}</ref><ref name = geektime>{{cite web | url = http://www.geektime.com/2015/07/15/can-startups-survive-in-greece/ | title = Can Startups Survive in Greece? | publisher = Geek Time | accessdateaccess-date = 29 November 2016}}</ref><ref name = mysanantonio>{{cite web | url = http://www.mysanantonio.com/news/article/What-Potential-Employers-Want-to-Know-Most-Is-Not-7940843.php | title = What Potential Employers Want to Know Most is Not on Your Resume| publisher = My San Antonio | accessdateaccess-date = 29 November 2016}}</ref> At 22 million visits per month it is among the largest product-search engines with an emphasis on researching products from Amazon, [[Etsy]], [[Kickstarter]], IndieGogo and other crowdfunding platforms.<ref name = adweek>{{cite web | url = http://www.adweek.com/digital/what-pr-pros-can-learn-from-successful-organic-growth/ | title = What PR Pros Can Learn From Successful Organic Growth| publisher = AdWeek | accessdateaccess-date = 6 March 2017}}</ref><ref name = thenextweb>{{cite web | url = https://thenextweb.com/insider/2016/10/28/gadget-flow-knows-want/ | title = The Gadget Flow Knows What you Want | publisher = The Next Web | accessdateaccess-date = 29 November 2016}}</ref><ref name = huffingtonpost>{{cite web | url = http://www.huffingtonpost.gr/2016/09/06/startup-greece-gadget-flow-_n_11870680.html | title = The Gadget Flow presents the official shop | publisher = Huffington Post | accessdateaccess-date = 2 December 2016}}</ref><ref name = WIOnews>{{cite web | url = http://www.wionews.com/edge/interview-a-product-discovery-platform-that-simplifies-online-product-exploration-6661/ | title = A product discovery platform that simplifies online product exploration| publisher = WIO News | accessdateaccess-date = 4 December 2016}}</ref><ref name = forbes>{{cite web | url = https://www.forbes.com/sites/cherylsnappconner/2016/12/20/how-gadget-flow-went-from-ground-floor-to-22m-viewers-a-month-no-vc-or-pr-agents-involved | title = How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)| publisher = Forbes magazine | accessdateaccess-date = 6 March 2017}}</ref>
== History ==
The Gadget Flow was founded in an apartment in [[Athens, Greece]] by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.<ref name = Fortune>{{cite web | url = http://www.fortunegreece.com/article/tris-ellines-mia-startup-ke-200-ekat-episkeptes/ | title = 3 Greeks, One Startup, 200 Million Visits | publisher = Fortune Magazine | accessdateaccess-date = 29 November 2016}}</ref> Its first revenues came from banner advertising around published content on new products from Greek designers and artists on [[Amazon.com]] and Etsy.<ref name = Fortune /> The team added a “buy now” button after each product review that took the visitor to the artisan's website.<ref name = Fortune /><ref name = PCWorld>{{cite web | url = https://www.pcmag.com/article2/0,2817,2426504,00.asp | title = 5 Top Gadget Gift Sites| publisher = PC World | accessdateaccess-date = 29 November 2016}}</ref>
In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.<ref name = thenextweb /><ref name = minutehack>{{cite web | url = http://minutehack.com/interviews/how-we-supercharged-growth-without-raising-money | title = How We Supercharged Growth Without Raising Money | publisher = Minute Hack | accessdateaccess-date = 29 November 2016}}</ref> The company drew attention from its exhibitions at tech events and conferences, including [[Web Summit]] Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.<ref name = greekreporter>{{cite web | url = http://eu.greekreporter.com/2014/11/09/exclusive-greek-startup-teams-at-web-summit-2014-video/ | title = Exclusive Greek Startup Teams at Web Summit | publisher = Greek Reporter| accessdateaccess-date = 29 November 2016}}</ref><ref name = inc>{{cite web | url = http://www.inc.com/molly-reynolds/how-digital-marketers-can-join-the-authenticity-movement.html | title = How Digital Marketers Can Join the Authenticity Movement| publisher = Inc. magazine | accessdateaccess-date = 6 March 2017}}</ref>
In 2014 the site launched [[iOS]] and [[Android (operating system)|Android]] applications for product search;<ref name = CNNGreece /> product features include live video product reviews with interactive question-and-answer sessions.<ref name = thenextweb /><ref name = CNNGreece />
The company launched The Gadget Flow Shop in August 2016.<ref name = CNNGreece /><ref name = kathimerini>{{cite web | url = http://www.kathimerini.gr/872759/article/texnologia/gadgets/to-gadget-flow-paroysiazei-to-epishmo-katasthma-toy | title = The Gadget Flow Presents the Official Shop |publisher = Kathimerini | accessdateaccess-date = 29 November 2016}}</ref><ref name = lifo>{{cite web | url = http://www.lifo.gr/market/marketnews/112396 | title = The Gadget Flow presents the official store| publisher = LIFO | accessdateaccess-date = 29 November 2016}}</ref> In October 2016 ''The Next Web'' named The Gadget Flow one of the most promising tech startups of 2016.<ref name = thenextweb /> As of 2017, [[Huffington Post]] reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.<ref>{{cite web| url=https://epicgadgets.de/| title=Gadgets Official Shop | accessdateaccess-date = 13 July 2015}}</ref><ref name = huffingtonpost2>{{cite web | url = http://www.huffingtonpost.com/entry/6000-companies-come-to-life-how-gadget-flow-revolutionizing_us_58b4557ee4b0658fc20f983f | title = 6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products | work = The Huffington Post | accessdateaccess-date = 6 March 2017}}</ref><ref name = huffingtonpost3>{{cite web | url = https://www.huffingtonpost.com/entry/5-smart-shopping-apps-taking-the-retail-world-by-storm_us_59cdb1eae4b0f58902e5cb18 | title = 5 Smart Shopping Apps Taking the Retail World by Storm| publisher = Huffington Post | accessdateaccess-date = 24 January 2018}}</ref> In 2017 ''Entrepreneur'' magazine listed the site as a "secret weapon" to [[crowdfunding]] success.<ref name = entrepreneur>{{cite web | url = https://www.entrepreneur.com/article/287742 | title = 3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success| publisher = Entrepreneur magazine | accessdateaccess-date = 6 March 2017}}</ref><ref name = inc3>{{cite web | url = https://www.inc.com/rahul-varshneya/does-your-product-have-to-be-unique-to-be-successful.html | title = Does Your Product Have To Be Unique To Be Successful? | publisher = Inc. | accessdateaccess-date = 24 January 2018}}</ref>
In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and [[simultaneous localization and mapping]] technology to show products in augmented reality.<ref name = trendhunter>{{cite web | url = https://www.trendhunter.com/trends/gadget-flow | title = Augmented Reality Marketplaces | publisher = Trend Hunter | accessdateaccess-date = 24 January 2018}}</ref>
Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by [[Entrepreneur (magazine)|''Entrepreneur magazine''<nowiki/>'s]] 2017 Entrepreneur 360 list.<ref>{{Cite web|url=https://www.entrepreneur.com/360|title=The Best Entrepreneurial Companies in America|website=Entrepreneur|language=en|access-date=2020-03-12}}</ref>
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