Gadget Flow: Difference between revisions

Revision as of 12:57, 13 February 2021

Revision as of 14:01, 22 February 2021

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== History ==

TheIn 2012, Gadget Flow was founded in an apartment in [[Athens, Greece]] by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.<ref name = Fortune>{{cite web | url = http://www.fortunegreece.com/article/tris-ellines-mia-startup-ke-200-ekat-episkeptes/ | title = 3 Greeks, One Startup, 200 Million Visits | publisher = Fortune Magazine | access-date = 29 November 2016}}</ref> Its first revenues came from banner advertising around published content on new products from Greek designers and artists on [[Amazon.com]] and Etsy.<ref name = Fortune /> The team added a “buy now” button after each product review that took the visitor to the artisan's website.<ref name = Fortune /><ref name = PCWorld>{{cite web | url = https://www.pcmag.com/article2/0,2817,2426504,00.asp | title = 5 Top Gadget Gift Sites| publisher = PC World | access-date = 29 November 2016}}</ref>

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.<ref name = thenextweb /><ref name = minutehack>{{cite web | url = http://minutehack.com/interviews/how-we-supercharged-growth-without-raising-money | title = How We Supercharged Growth Without Raising Money | publisher = Minute Hack | access-date = 29 November 2016}}</ref> The company drew attention from its exhibitions at tech events and conferences, including [[Web Summit]] Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.<ref name = greekreporter>{{cite web | url = http://eu.greekreporter.com/2014/11/09/exclusive-greek-startup-teams-at-web-summit-2014-video/ | title = Exclusive Greek Startup Teams at Web Summit | publisher = Greek Reporter| access-date = 29 November 2016}}</ref><ref name = inc>{{cite web | url = http://www.inc.com/molly-reynolds/how-digital-marketers-can-join-the-authenticity-movement.html | title = How Digital Marketers Can Join the Authenticity Movement| publisher = Inc. magazine | access-date = 6 March 2017}}</ref>

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In 2014 the site launched [[iOS]] and [[Android (operating system)|Android]] applications for product search;<ref name = CNNGreece /> product features include live video product reviews with interactive question-and-answer sessions.<ref name = thenextweb /><ref name = CNNGreece />

The company launched The Gadget Flow Shop in August 2016.<ref name = CNNGreece /><ref name = kathimerini>{{cite web | url = http://www.kathimerini.gr/872759/article/texnologia/gadgets/to-gadget-flow-paroysiazei-to-epishmo-katasthma-toy | title = The Gadget Flow Presents the Official Shop |publisher = Kathimerini | access-date = 29 November 2016}}</ref><ref name = lifo>{{cite web | url = http://www.lifo.gr/market/marketnews/112396 | title = The Gadget Flow presents the official store| publisher = LIFO | access-date = 29 November 2016}}</ref> In October 2016 ''The Next Web'' named The Gadget Flow one of the most promising tech startups of 2016.<ref name = thenextweb /> As of 2017, [[Huffington Post]] reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.<ref>{{cite web| url=https://epicgadgets.de/| title=Gadgets Official Shop | access-date = 13 July 2015}}</ref><ref name = huffingtonpost2>{{cite web | url = http://www.huffingtonpost.com/entry/6000-companies-come-to-life-how-gadget-flow-revolutionizing_us_58b4557ee4b0658fc20f983f | title = 6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products | work = The Huffington Post | access-date = 6 March 2017}}</ref><ref name = huffingtonpost3>{{cite web | url = https://www.huffingtonpost.com/entry/5-smart-shopping-apps-taking-the-retail-world-by-storm_us_59cdb1eae4b0f58902e5cb18 | title = 5 Smart Shopping Apps Taking the Retail World by Storm| publisher = Huffington Post | access-date = 24 January 2018}}</ref> In 2017 ''Entrepreneur'' magazine listed the site as a "secret weapon" to [[crowdfunding]] success.<ref name = entrepreneur>{{cite web | url = https://www.entrepreneur.com/article/287742 | title = 3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success| publisher = Entrepreneur magazine | access-date = 6 March 2017}}</ref><ref name = inc3>{{cite web | url = https://www.inc.com/rahul-varshneya/does-your-product-have-to-be-unique-to-be-successful.html | title = Does Your Product Have To Be Unique To Be Successful? | publisher = Inc. | access-date = 24 January 2018}}</ref>

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and [[simultaneous localization and mapping]] technology to show products in augmented reality.<ref name = trendhunter>{{cite web | url = https://www.trendhunter.com/trends/gadget-flow | title = Augmented Reality Marketplaces | publisher = Trend Hunter | access-date = 24 January 2018}}</ref>

Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by [[Entrepreneur (magazine)|''Entrepreneur magazine''<nowiki/>'s]] 2017 Entrepreneur 360 list.<ref>{{Cite web|url=https://www.entrepreneur.com/360|title=The Best Entrepreneurial Companies in America|website=Entrepreneur|language=en|access-date=2020-03-12}}</ref>

In 2018 Gadget Flow launched the first episode of its podcast about marketing, [[crowdfunding]], and product placement.<ref>{{Cite web|last=|first=|title=Gadget Flow Podcasts|url=https://player.fm/podcasts/Gadget-Flow|url-status=live|access-date=2021-02-22|website=player.fm|language=en}}</ref><ref>{{Cite web|title=The Gadhet Flow Episodes|url=https://podcast.thegadgetflow.com/episodes|url-status=live|access-date=2021-02-22|website=podcast.thegadgetflow.com}}</ref>

==External links==