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=== Van Veenstra's model ===
=== Van Veenstra's model <ref>{{Cite journal|last=van Veenstra|first=Anne Fleur|title=Big Data in Small Steps: Assessing the value of data|url=http://www.idnext.eu/files/TNO-whitepaper--Big-data-in-small-steps.pdf|journal=White Paper}}</ref> ===▼
The prescriptive model proposed by Van Veenstra aims to firstly explore the existing big data environment of the organization followed by exploitation opportunities and a growth path towards big data maturity. The model makes use of four phases namely:
* Efficiency
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* New solutions
* Transformation
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== Critical evaluation ==
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