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{{short description|Position in television}}
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In radio or television broadcasting, A '''director of network programming''', shortly '''program director''' or '''director of programming''', also called '''president of TV entertainment''', '''senior vice president for TV programming''' or '''vice president of program scheduling''', is a
A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television , the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States, or [[Anke Schäferkordt]] for RTL in Germany.
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== See also ==
* [[Dayparting]]
* [[Full-service radio]]
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