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===1997–2008===
When the BBC lost their rights to broadcast Formula One in late 1995, ITV gained the coverage for 1997. The deal worth £60 million was negotiated by [[Formula One Management|FOM]] president [[Bernie Ecclestone]]. ITV chose to bid for the rights due to constantly being beaten at weekends while the ''[[Grand Prix (TV programme)|Grand Prix]]'' coverage was on.<ref name=walker>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker |
ITV's first broadcast was at the [[1997 Australian Grand Prix]] and was hosted by [[Jim Rosenthal]] along with [[Simon Taylor (journalist)|Simon Taylor]] and [[Tony Jardine]] as expert analysts and [[Murray Walker]] and [[Martin Brundle]] as the commentators. The pitlane reporters [[James Allen (journalist)|James Allen]] and [[Louise Goodman]] stayed on for the whole of ITV's coverage over 11 years. ITV had set about focusing their efforts into more in-depth pre- and post-race analysis, better camera angles and conducting more interviews.<ref>{{cite web|title=F1's return to the BBC – what did you think?|url=http://www.crash.net/f1/news/144606/1/f1s_return_to_the_bbc__what_did_you_think.html|publisher=crash.net|date=2009-03-30}}</ref> Rosenthal, Taylor and Jardine all presented from a studio with a view of the paddock and the studio was transported to all the races. One feature for 1997 was known as 'Inside F1' where a driver would demonstrate a certain piece of equipment on a Formula One car and would summarise what operations the equipment performed along with its effects. There was also a track guide using a computer simulation provided by [[Psygnosis]] also for 1997. The post-race qualifying and race coverage was mainly a discussion between the presenter and the experts going over the key facts of what occurred.<ref>{{cite web|title=A look back at ITV's first live Formula 1 broadcast in 1997|url=http://f1broadcasting.wordpress.com/2012/06/05/a-look-back-at-itvs-first-live-formula-1-broadcast-in-1997/|publisher=The F1 Broadcasting Blog|date=2012-06-05|access-date=7 August 2012|archive-url=https://web.archive.org/web/20120628124645/http://f1broadcasting.wordpress.com/2012/06/05/a-look-back-at-itvs-first-live-formula-1-broadcast-in-1997/|archive-date=28 June 2012|url-status=live|df=dmy-all}}</ref> In the same year, Simon Taylor was left unable to broadcast live after feeling seasick during the Monaco Grand Prix when the team were presenting on a yacht that kept moving around.<ref>{{cite web|last=Stephen|first=Duncan|title=Memores of ITV-F1|url=http://doctorvee.co.uk/?s=Memories+of+ITV-F1|publisher=doctorvee|date=2008-11-14|access-date=8 August 2012|archive-url=https://web.archive.org/web/20140420070823/http://doctorvee.co.uk/?s=Memories+of+ITV-F1|archive-date=20 April 2014|url-status=live|df=dmy-all}}</ref> Sometimes the presenters hosted from the ITV studios for the Asian races due to costs of travelling.
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In the early years, ITV also showed ''Murray & Martin's F1 Special'', which usually aired on Saturday teatimes at each Grand Prix weekend. Introduced by Murray Walker and Martin Brundle, the programmes featured detailed reports on the day's qualifying session, along with interviews and features with the drivers and team personnel. The programme was slowly phased out in 1999, with fewer specials airing, before being dropped altogether at the end of 2000.
ITV also introduced Martin Brundle's hugely popular gridwalk at the [[1997 British Grand Prix]], where roughly 10–15 minutes before the start of the race Brundle would walk around the grid interviewing drivers, team personnel, celebrities and whoever else he could find.<ref name=walker /> Brundle had elected not to commentate from some races such as the Canadian Grand Prix in 1997 where he raced at Le Mans and missed the race in 1998.<ref>{{cite web|last=Fox|first=Norman|title=Pescarolo rolls back the years|url=https://www.independent.co.uk/sport/pescarolo-rolls-back-the-years-1256057.html|publisher=The Independent|date=1997-06-15|access-date=20 September 2017|archive-url=https://web.archive.org/web/20180202012518/https://www.independent.co.uk/sport/pescarolo-rolls-back-the-years-1256057.html|archive-date=2 February 2018|url-status=live|df=dmy-all}}</ref> He also elected not to attend the Hungarian Grand Prix on several occasions. When Brundle was absent, different people would stand in the commentary booth, including [[Derek Warwick]], [[Jody Scheckter]], [[Anthony Davidson]] and [[1996 Formula One season|1996]] champion [[Damon Hill]].
[[File:Steve Rider.jpg|thumb|Steve Rider took over presenting duties in 2006]]
ITV were not able to show the qualifying for the [[1999 French Grand Prix]] due to a dispute with [[Formula One Management]]. FOM President Bernie Ecclestone asked ITV if they wanted live coverage with the broadcaster refusing stating they would show coverage at a later time. Ecclestone apologised in the [[Sunday Express]] and the race coverage was unaffected.<ref>{{cite news|url=http://www.autosport-atlas.com/article.asp?id=5344 |title=ITV to blame for TV no-show, says Ecclestone |publisher=[[Autosport]] |work=[[Haymarket Group|Haymarket Publications]] |date=1999-06-27 |
In a one-off move for the return of the [[United States Grand Prix]] in 2000, ITV moved the coverage over to [[ITV2]] as the schedule of the main channel could not occupy the coverage of the race.<ref>{{cite web|title=British F1 fans get raw USGP deal|url=http://www.crash.net/f1/news/36758/1/british_f1_fans_get_raw_usgp_deal.html|publisher=crash.net|date=2000-09-14}}</ref>
The [[2001 United States Grand Prix]] was Murray Walker's last in the ITV commentary booth, having missed four other races that season.<ref>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker |
In October 2002, the BBC had prepared pay £175 million to gain the rights off ITV when their contract was to expire at the end of 2004.<ref>{{cite web|last=Bryne|first=Michael|title=BBC prepares to snatch F1 from ITV in £175 million deal|url=http://www.mediaweek.co.uk/news/161047/BBC-prepares-snatch-F1-ITV-175m-deal/?DCMP=ILC-SEARCH|publisher=Media Week|date=2002-11-15}}</ref> In April 2004, ITV signed a six-year extension to their contract worth £150 million.<ref>{{cite web|title=ITV extends F1 deal|url=http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|publisher=Sport Business|date=2004-04-26|access-date=7 August 2012|archive-url=https://web.archive.org/web/20120730155135/http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|archive-date=30 July 2012|url-status=live|df=dmy-all}}</ref> In that same year, the coverage dropped its trackside studio and the presenters and analysts provided the coverage directly from within the paddock, allowing them to be at every race ___location for the first time – in previous years, for certain races, particularly for those held in Asia, the trackside studio was based in London, using satellite link-up to broadcast the race. With the advent of new anti-tobacco advertising laws in the United Kingdom that were placed in force on 31 July 2005, it was feared that Formula One coverage would be blacked out because with the showing of tobacco company logos on television, the broadcaster would face extra charges even in a country where tobacco sponsorship was permitted.<ref>{{cite web|title=ITV loses a big F1 supporter|url=http://www.grandprix.com/ns/ns13901.html|publisher=Grandprix.com|date=2004-11-26|access-date=7 August 2012|archive-url=https://web.archive.org/web/20131216162624/http://www.grandprix.com/ns/ns13901.html|archive-date=16 December 2013|url-status=live|df=dmy-all}}</ref> In September 2005, it was reported that ITV had secured Steve Rider's services and would replace Rosenthal from 2006 onwards to present coverage of Formula One. Rider made his debut broadcast covering ITV F1 coverage at the [[2006 Bahrain Grand Prix]].<ref>[http://www.timesonline.co.uk/article/0,,5923-2061238,00.html "Rider opts for some driver practice]" ''[[The Times]]'', 4 March 2006; Retrieved 2 April 2006</ref>
ITV extended their contract with North One Television for a further five years in an agreement that started at the first round of the 2006 season and would produce over 100 hours of content which also included qualifying and the highlight shows. ITV were the host broadcasters for the British Grand Prix.<ref>{{cite web|title=North One wins £35m F1 contract|url=http://www.broadcastnow.co.uk/news/multi-platform/news/north-one-wins35m-f1-contract/155412.article|publisher=2006-03-02|
In March 2008, ITV announced the coverage would be transferred to the BBC from the 2009 season so that the broadcaster could focus more on coverage on the [[UEFA Champions League]].<ref>{{cite web|title=ITV wins Champions League rights|url=http://news.bbc.co.uk/1/hi/business/7307971.stm|publisher=BBC News|date=2008-03-20|access-date=7 August 2012|archive-url=https://web.archive.org/web/20080325025024/http://news.bbc.co.uk/1/hi/business/7307971.stm|archive-date=25 March 2008|url-status=live|df=dmy-all}}</ref> The contract to show the sport at the time of announcement was worth £25 million.<ref>{{cite web|title=Lewis success to bost revenue|url=http://www.planet-f1.com/news/3213/2483505|publisher=Planet-F1|date=2007-04-09|access-date=7 August 2012|archive-url=https://archive.is/20130131100518/http://www.planet-f1.com/news/3213/2483505|archive-date=31 January 2013|url-status=dead|df=dmy-all}}</ref> ITV later announced that they had enacted a clause within their contract enabling them to leave F1 coverage after the 2008 season.
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===Theme music===
ITV's F1 coverage used five different themes throughout its lifespan. The first theme was a special, untitled, track performed by [[Jamiroquai]] which lasted from 1997 to 1999. This theme was commissioned in February 1997 and cost £100,000 to compose. Neil Duncanson, who worked for Chrysalis Sport and was ITV-F1's producer, was a friend of frontman [[Jay Kay]], who is a fan of Formula One.<ref>{{cite web|title=Formula 1|url=http://funkin.com/the_band/cars/formula_1/|publisher=Jamiroquai – the funkin site|
In 2000, Jamiroquai's theme was replaced by "Blackbeat" by [[Apollo 440]] which lasted until 2002, replaced the following year by a remixed version by Arnon Woolfson of "[[You Ain't Seen Nothing Yet (Bachman-Turner Overdrive song)|You Ain't Seen Nothing Yet]]" by [[Bachman–Turner Overdrive]]. Throughout 2004, ITV incorporated the song "Catch Me If You Can" which was written specifically for the programme by Woolfson and performed by singer-songwriter [[Louise Griffiths]], who at the time was engaged to [[British American Racing|BAR]] driver [[Jenson Button]].<ref>{{cite AV media |people= |date=25 April 2004 |title=F1 - 2004 San Marino Grand Prix |publisher=ITV, North One Television, All3Media}}</ref> The final theme was "[[Lift Me Up (Moby song)|Lift Me Up]]" by [[Moby]] which ran from 2006 until 2008.
===Website===
The ITV-F1 website was launched in March 1998 as a joint venture between ITV, ''[[F1 Racing]]'' and Business Net at a cost of £700,000 for the year. Initial content was provided by ''F1 Racing'' with news updates from Murray Walker and Martin Brundle.<ref>{{cite web|last=Scott|first=Jon|title=ITV-F1 vs Beeb for poll position in Formula 1|url=http://www.brandrepublic.com/news/121111/ITV-F1-vs-Beeb-poll-position-Formula-1/|publisher=Brand Republic|date=1998-04-30|
===Sponsorship===
Between 1997 and 2001, ITV's coverage was sponsored by [[Texaco]], who outbid [[RAC Limited|RAC]] in December 1996.<ref>{{cite web|last=Beale|first=Claire|title=Texaco to pay pounds 12m for F1 motor racing sponsorship on ITV|url=http://www.prweek.com/uk/news/19881/NEWS-Texaco-pay-pounds-12m-F1-motor-racing-sponsorship-ITV/?DCMP=ILC-SEARCH|publisher=PR Week|date=1996-12-06}}</ref> For the first year, the sponsorship promotion was created by Steve Pickard and directed by David Harris who were both from IMP. The sponsorship credits were based upon the speed and excitement of a Formula One team refuelling one of their racing cars with a circular theme involving the Texaco logo.<ref>{{cite web|last=Green|first=Harriet|title=ITV pulls out all the stops for Formula One|url=http://www.brandrepublic.com/news/20062/|publisher=BrandRepublic|date=1997-03-07|
In September 2001, [[Toyota]] signed a four-year deal worth £25 million seeing off competition from [[Foster's Lager|Fosters]], who previously sponsored the ITV-F1 website.<ref>{{cite web|last=Whitehead|first=Jennifer|title=Toyota agrees £80 ITV sponsorship deal|url=http://www.marketingmagazine.co.uk/news/14484/Toyota-agrees--80m-ITV-sponsorship-deal/|publisher=Marketing Magazine|date=2001-09-10}}</ref><ref>{{cite web|last=Billings|first=Clare|title=Toyota pays £25m for sponsorship of ITV Formula 1 racing|url=http://www.mediaweek.co.uk/news/137680/Toyota-pays--25m-sponsorship-ITV-Formula-1-racing/|publisher=MediaWeek|date=2002-02-20}}</ref> The car manufacturer pulled out at the end of 2003 to focus on brand advertising.<ref>{{cite web|last=Kleinman|first=Mark|title=Toyotal pulls out of £25m ITV tie two years early|url=http://www.brandrepublic.com/news/193836/Toyota-pulls--25m-ITV-tie-two-years-early/|publisher=BrandRepublic|date=2003-10-30}}</ref> ''[[The Daily Telegraph]]'' signed a one-year £4.5 million deal to take over the sponsorship in 2004.<ref>{{cite news|last=Garside|first=Kevin|title=Telegraph drive into Formula One|url=https://www.telegraph.co.uk/sport/2373661/Telegraph-drive-into-Formula-One.html|publisher=The Telegraph|date=2004-02-24|access-date=3 April 2018|archive-url=https://web.archive.org/web/20180202012453/http://www.telegraph.co.uk/sport/2373661/Telegraph-drive-into-Formula-One.html|archive-date=2 February 2018|url-status=live|df=dmy-all}}</ref> In 2005, [[LG Electronics|LG]] took over the sponsorship with a £3.5 million contract for a year. Their sponsorship included the promotion of the LG Mobile brand among the aim for younger viewers to watch the programming.<ref>{{cite web|title=LG to sponsor F1|url=http://www.mobiletoday.co.uk/News/3501/____________LG_to_sponsor_F1.aspx|publisher=Mobile Today|date=2005-02-23|access-date=7 August 2012|archive-url=https://web.archive.org/web/20131213024212/http://www.mobiletoday.co.uk/News/3501/____________LG_to_sponsor_F1.aspx|archive-date=13 December 2013|url-status=live|df=dmy-all}}</ref>
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==Scheduling==
All races were broadcast live with occasional reruns in races where the start time was considered early for fans who had elected not to watch at an earlier time.<ref>{{cite web|title=ITV F1 programming schedule |url=http://www.itv-f1.com/html/pitpass/4688.html |publisher=ITV-F1 ([[ITV Sport]]) |date=2000-03-03 |
When qualifying was split into two sessions from 2003, ITV1 broadcast the Friday session as delayed coverage in a late night slot, usually at around midnight, except for the British Grand Prix, in which the Friday session was shown live. The Saturday session was broadcast live as normal. In 2004, when both qualifying sessions were held on Saturday, only the second session was shown live, with only brief highlights from the first session shown in the build-up. When qualifying for the Japanese Grand Prix that year was postponed to Sunday owing to a typhoon alert, neither session was shown live. For 2005, when qualifying was split into a Saturday–Sunday format, only the Saturday session was shown live, with brief highlights of the Sunday session shown in the race build-up. This format proved unpopular with fans and was scrapped following the first six races that year, with qualifying for the rest of that year reverting to just a single one-lap session on Saturday.
The highlights programme lasted for one hour and would normally have started at around 11:35pm depending on the schedule.<ref>{{cite web|title=ITV F1 TV Times |url=http://www.itv-f1.com/tv_schedule/index.php3 |publisher=ITV-F1 ([[ITV Sport]]) |
==Production==
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===Showing of advertisements===
A major criticism of ITV's coverage was they were permitted to show advertisements during the coverage which promoted a number of complaints from viewers. Many key events in races were not shown as live as a result over the years of the coverage, some of these included: Damon Hill overtaking Michael Schumacher for the race lead at the 1997 Hungarian Grand Prix (where he eventually finished second due to a hydraulic failure), Schumacher's retirement at the 1998 Japanese Grand Prix which handed the drivers' championship to Mika Hakkinen,<ref>{{Cite news|url=https://www.thefreelibrary.com/ITV+on+defensive+over+live+GP+shots.-a060698725|title=ITV on defensive over live GP shots|date=2 November 1998|work=The Birmingham Post|access-date=7 February 2019}}</ref> Schumacher's crash at the 1999 Canadian Grand Prix,
The most serious incident however occurred at the [[2005 San Marino Grand Prix]] when the broadcaster cut to a commercial break during the closing moments of the race which garnered 126 complaints from viewers. [[Ofcom]] ruled that ITV breached section 6.7 of the Rules on the Amount and Scheduling of Advertising.<ref>{{cite web|last=Welsh|first=James|title=126 viewers complain over ITV F1 ad break|url=http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|publisher=Digital Spy|date=2005-07-18|access-date=7 August 2012|archive-url=https://web.archive.org/web/20111129044850/http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|archive-date=29 November 2011|url-status=live|df=dmy-all}}</ref> The broadcasters also had not shown the post-race press conference segment featuring [[Jenson Button]]'s comments about the race.<ref>{{cite web|title=F1 broadcaster guilty|url=http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|publisher=updatef1.com|date=2005-07-18|access-date=7 August 2012|archive-url=https://archive.is/20130205090359/http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|archive-date=5 February 2013|url-status=dead|df=dmy-all}}</ref> ITV repeated the last three laps after the race and as a result of these complaints, the server on their website crashed. An on-air apology was made by Jim Rosenthal before the start of the [[2005 Spanish Grand Prix|next race in Spain]] two weeks later.<ref>{{cite news | title = Rosenthal sorry for race break | publisher = The Guardian | url = https://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock |
===Coverage===
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