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ITV's first broadcast was at the [[1997 Australian Grand Prix]] and was hosted by [[Jim Rosenthal]] along with [[Simon Taylor (journalist)|Simon Taylor]] and [[Tony Jardine]] as expert analysts and [[Murray Walker]] and [[Martin Brundle]] as the commentators. The pitlane reporters [[James Allen (journalist)|James Allen]] and [[Louise Goodman]] stayed on for the whole of ITV's coverage over 11 years. ITV had set about focusing their efforts into more in-depth pre- and post-race analysis, better camera angles and conducting more interviews.<ref>{{cite web|title=F1's return to the BBC – what did you think?|url=http://www.crash.net/f1/news/144606/1/f1s_return_to_the_bbc__what_did_you_think.html|publisher=crash.net|date=2009-03-30}}</ref> Rosenthal, Taylor and Jardine all presented from a studio with a view of the paddock and the studio was transported to all the races. One feature for 1997 was known as 'Inside F1' where a driver would demonstrate a certain piece of equipment on a Formula One car and would summarise what operations the equipment performed along with its effects. There was also a track guide using a computer simulation provided by [[Psygnosis]] also for 1997. The post-race qualifying and race coverage was mainly a discussion between the presenter and the experts going over the key facts of what occurred.<ref>{{cite web|title=A look back at ITV's first live Formula 1 broadcast in 1997|url=http://f1broadcasting.wordpress.com/2012/06/05/a-look-back-at-itvs-first-live-formula-1-broadcast-in-1997/|publisher=The F1 Broadcasting Blog|date=2012-06-05|access-date=7 August 2012|archive-url=https://web.archive.org/web/20120628124645/http://f1broadcasting.wordpress.com/2012/06/05/a-look-back-at-itvs-first-live-formula-1-broadcast-in-1997/|archive-date=28 June 2012|url-status=live|df=dmy-all}}</ref> In the same year, Simon Taylor was left unable to broadcast live after feeling seasick during the Monaco Grand Prix when the team were presenting on a yacht that kept moving around.<ref>{{cite web|last=Stephen|first=Duncan|title=Memores of ITV-F1|url=http://doctorvee.co.uk/?s=Memories+of+ITV-F1|publisher=doctorvee|date=2008-11-14|access-date=8 August 2012|archive-url=https://web.archive.org/web/20140420070823/http://doctorvee.co.uk/?s=Memories+of+ITV-F1|archive-date=20 April 2014|url-status=live|df=dmy-all}}</ref> Sometimes the presenters hosted from the ITV studios for the Asian races due to costs of travelling.
ITV also broadcast the farcical and highly controversial [[2005 United States Gramd Prix]] in its entirety in which 7 of the 10 team entrants on [[Michelin]] tyres withdrew due to tyre safety concerns leaving just 3 teams using Bridestone tyres ([[Minardi F1 Team|Minardi]], [[Jordan Grand Prix|Jordan]] and [[Scuderia Ferrari|Ferrari]] (6 cars) to compete in the race.
In the early years, ITV also showed ''Murray & Martin's F1 Special'', which usually aired on Saturday teatimes at each Grand Prix weekend. Introduced by Murray Walker and Martin Brundle, the programmes featured detailed reports on the day's qualifying session, along with interviews and features with the drivers and team personnel. The programme was slowly phased out in 1999, with fewer specials airing, before being dropped altogether at the end of 2000.
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