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Line 54: Items are also given a higher value when they were once in high supply but have now become scarce. ~~==References==~~ ~~{{Reflist}}~~ ~~==External links==~~ *[http://www.martialdevelopment.com/blog/comforts-of-mindless-consistency/ The Comforts of Mindless Consistency - A Case Study by Robert B. Cialdini] [[Category:Psychology books]]

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