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* The nature of the [[Survey_(human_research)|survey]] (i.e. Asking already successful managers to reflect on their experiences.) <ref name=Jefferson>{{cite web|last1=Jefferson|first1=Andrew|last2=Roy|first2=Pollock|title=70:20:10: Where Is the Evidence?|url=https://www.td.org/Publications/Blogs/Science-of-Learning-Blog/2014/07/70-20-10-Where-Is-the-Evidence|website=Association for Talent Development|access-date=20 May 2016}}</ref>
* The model may not reflect the changes in the market instigated by online technologies. For example, it does not reflect the recent focus on [[informal learning]].<ref>{{Cite web|url=https://www.trainingindustry.com/wiki/entries/the-702010-model-for-learning-and-development.aspx|title=The 70:20:10 Model for Learning and Development {{!}} Training Industry|date=2017-09-28|website=www.trainingindustry.com|language=en|access-date=2017-09-28}}</ref>
* The 70:20:10 model is not [[prescriptive]]. Author and learning & development professional Andy Jefferson asserts it "is neither a scientific fact nor a recipe for how best to develop people."
* Every business has its own optimization levers, and it will be imprudent to apply a 70:20:10 model to all businesses
==References==
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