'''Hybrid transaction/analytical processing (HTAP),''' a term created by [[Gartner]] Inc. – an information technology research and advisory company, in its early 2014 research report [https:/''Hybrid Transaction/wwwAnalytical Processing Will Foster Opportunities for Dramatic Business Innovation''.gartner.com/en/documents/2657815<ref name="Gartner 2014">{{cite web |title=Hybrid Transaction/Analytical Processing Will Foster Opportunities for Dramatic Business Innovation] |website=Gartner |date=2014-01-28 |url=https://www.gartner.com/en/documents/2657815/hybrid-transaction-analytical-processing-will-foster-opp |access-date=2021-10-04}}</ref> As defined by Gartner: <blockquote>Hybrid transaction/analytical processing (HTAP) is an emerging application architecture that "breaks the wall" between transaction processing and analytics. It enables more informed and "in business real time" decision making.<ref>{{Cite web|url=https://www.gartner.com/doc/3599217/market-guide-htapenabling-inmemory-computing|title=Market Guide for HTAP-Enabling In-Memory Computing Technologies|website=www.gartner.com|access-date=2017-04-15}}</ref><<ref>{{Citeweb|urlname=https://www.gartner.com/doc/2657815/hybrid-transactionanalytical-processing-foster-opportunities|title=Hybrid"Gartner Transaction/Analytical Processing Will Foster2014" Opportunities for Dramatic Business Innovation|website=www.gartner.com|access-date=2017-04-15}}</ref></blockquote>
In more recent reports Gartner has begun referring to HTAP as "augmented transactions."<ref>https://www.gartner.com/doc/3955768</ref> Another analyst firm [[Forrester Research]] calls the same concept "Translytical"<ref>https://www.forrester.com/report/The+Forrester+Wave+Translytical+Data+Platforms+Q4+2019/-/E-RES144975</ref> while [[451 Group]] calls it "Hybrid operational and analytical processing" or HOAP.<ref>https://mariadb.com/wp-content/uploads/2020/09/enterprises-turn-to-hoap-for-oltp-workloads_analyst-report_1088.pdf</ref>