Dynamic keyword insertion: Difference between revisions

Revision as of 04:27, 6 October 2021

Revision as of 10:56, 6 October 2021

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One user searches for "north carolina car insurance" and a second user searches for "maine car insurance". An advertiser bidding on car insurance keywords in both states can use dynamic keyword insertion to insert the user's state on-the-fly (see image to the right).

There is an inherent danger of trademark violations when using Dynamic Keyword Insertion. <ref>{{cite web|title=DYNAMIC KEYWORD INSERTION: THE PPC FEATURE THAT LAUNCHED A THOUSAND LAWSUITS!|url=https://internet-expert-witness.peterkentconsulting.com/dynamic-keyword-insertion-ppc-feature-launched-thousand-lawsuits/|publisher=Peter Kent Consulting|accessdate=5 October 2021cn}}</ref>

==See also==