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=== Product visualization ===
Product visualization involves visualization software technology for the viewing and manipulation of 3D models, technical drawing and other related documentation of manufactured components and large assemblies of products. It is a key part of [[product lifecycle management]]. Product visualization software typically provides high levels of photorealism so that a product can be viewed before it is actually manufactured. This supports functions ranging from design and styling to sales and marketing. ''Technical visualization'' is an important aspect of product development. Originally [[technical drawing]]s were made by hand, but with the rise of advanced [[computer graphics]] the [[drawing board]] has been replaced by [[computer-aided design]] (CAD). CAD-drawings and models have several advantages over hand-made drawings such as the possibility of [[3-D computer graphics|3-D]] modeling, [[rapid prototyping]], and [[simulation]]. 3D product visualization promises more interactive experiences for online shoppers, but also challenges retailers to overcome hurdles in the production of 3D content, as large-scale 3D content production can be extremely costly and time-consuming.<ref>{{Cite web|url=https://www.slideshare.net/FelixLimper/3d-workflows-in-global-ecommerce-why-your-retail-business-needs-a-3d-ar-strategy-and-how-to-efficiently-realize-it-on-a-large-scale|title=3D Workflows in Global E-Commerce|website=www.dgg3d.com|date=28 February 2020|access-date=2020-04-22}}
=== Visual communication ===
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