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However, starting in 1980, the technological age of the product became apparent and sales of Mark IV leveled off, amassing only about 60 percent of what Informatics had planned for.<ref>Campbell-Kelly, ''From Airline Reservations to Sonic the Hedgehog'', p. 118. See also chart on p. 117.</ref>
A successor product, Mark V, was released in 1981–82.<ref>See {{cite news | author-last=Snyders | author-first=Jan | title=Programmer Aids Increase Productivity | work=Computer Decisions | date=January 1982 | page= 38 | url=https://www.proquest.com
The same taxonomy of application generators mentioned earlier placed Mark V in the category of "Application Development Systems", as it covered more advanced capabilities such as generating online systems with screen dialogue and similar features.<ref name="card-graf"/> Mark V was made available for two IBM mainframe online transaction processing environments, [[IMS/DC]] and, beginning in 1983, [[CICS]].<ref>{{cite news |url=https://books.google.com/books?id=xg3P92QsSqIC&pg=PA57 |title=Informatics Updates Mark V For IBM CICS Environments |magazine=Computerworld |date=October 3, 1983 |page=57}}</ref> Mark V never become a dominant force in the marketplace like Mark IV was. It had many competitors, including products from Applied Data Research, IBM, [[Cincom Systems]], [[DMW Europe]], and [[CA-Telon#Pansophic Systems|Pansophic Systems]].<ref>Konsynski, "Advances in Information System Design", p. 27.</ref>
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By the late 1970s into the 1980s, Geno P. Tolari was the head of Informatics' government and military services operations, which was based in [[San Francisco, California]].<ref>{{cite news | url=https://books.google.com/books?id=ICoe1vr9x3kC&pg=PA164 | title=Executive Corner | magazine=Computerworld | date=June 5, 1978 | page=164}}</ref><ref name="oh-wyly-32"/>
Following the Sterling Software takeover, Tolari stayed on as chief of what became known as the Federal Systems Group.<ref>{{cite book | url=https://books.google.com/books?id=9WUVAQAAMAAJ | title=The Texas 500 | publisher=Reference Press | date=1994 | page=144| isbn= 9781878753397}}</ref>
===Data Services Division===
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