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==Definition==
The ''[[Encoding (semiotics)|encoding]]'' of a message is the production of the message. It is a system of coded meanings, and in order to create that, the sender needs to understand how the
is comprehensible to the members of the audience. In the process of encoding, the sender (i.e. encoder) uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols for which he or she believes the receiver (that is, the decoder) will understand. The symbols can be words and numbers, images, face expressions, signals and/or actions. It is very important how a message will be encoded; it partially depends on the purpose of the message.<ref name=":3">Bankovic, M. (2013). Business communication: script. Retrieved from: http://www.vts.edu.rs/images/nastava/PoslovneKomunikacije/POSLOVNE_KOMUNIKACIJE-skripta.pdf</ref>
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