Extended parallel process model: Difference between revisions

Revision as of 03:40, 11 February 2022

Revision as of 03:41, 11 February 2022

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== Applications ==

The EPPM model is mainly used in [[Social and behavior change communication|Social and behaviour change communication]] (SBCC). Practitioners design a general communications program, such as a campaign or an advert, and then test the effectiveness of the program through implementation.<ref name=":03">{{Cite journal|last=Leventhal|first=H|date=1971-06-01|title=Fear appeals and persuasion: the differentiation of a motivational construct.|url=https://ajph.aphapublications.org/doi/10.2105/AJPH.61.6.1208|journal=American Journal of Public Health|volume=61|issue=6|pages=1208–1224|doi=10.2105/AJPH.61.6.1208|issn=0090-0036|pmc=PMC1529874|pmid=4110702}}</ref> SBCC methods in healthcare, education, and marketing have employed the EPPM to induce behavioural change in patients and customers.

Multiple versions of the EPPM in campaigns have helped increase colorectal cancer screening participation among young adults.<ref>{{Cite journal|last=Birmingham|first=Wendy C.|last2=Hung|first2=Man|last3=Boonyasiriwat|first3=Watcharaporn|last4=Kohlmann|first4=Wendy|last5=Walters|first5=Scott T.|last6=Burt|first6=Randall W.|last7=Stroup|first7=Antoinette M.|last8=Edwards|first8=Sandie L.|last9=Schwartz|first9=Marc D.|last10=Lowery|first10=Jan T.|last11=Hill|first11=Deirdre A.|date=2015|title=Effectiveness of the extended parallel process model in promoting colorectal cancer screening|url=https://onlinelibrary.wiley.com/doi/abs/10.1002/pon.3899|journal=Psycho-Oncology|language=en|volume=24|issue=10|pages=1265–1278|doi=10.1002/pon.3899|issn=1099-1611|pmc=PMC7161702|pmid=26194469}}</ref><ref>{{Cite journal|last=Pengchit|first=Watcharaporn|last2=Walters|first2=Scott T.|last3=Simmons|first3=Rebecca G.|last4=Kohlmann|first4=Wendy|last5=Burt|first5=Randall W.|last6=Schwartz|first6=Marc D.|last7=Kinney|first7=Anita Y.|date=2011-04-04|title=Motivation-based intervention to promote colonoscopy screening: An integration of a fear management model and motivational interviewing|url=https://doi.org/10.1177/1359105311402408|journal=Journal of Health Psychology|volume=16|issue=8|pages=1187–1197|doi=10.1177/1359105311402408|issn=1359-1053|pmc=PMC3162074|pmid=21464114}}</ref> Other usages of EPPM lie in shaping public perceptions to lockdown measures and pandemic protocols during the [[COVID-19 pandemic|Covid-19 Pandemic]], influencing individuals to stay home. <ref>{{Cite journal|last=Tsoy|first=Diana|last2=Tirasawasdichai|first2=Tanin|last3=Ivanovich Kurpayanidi|first3=Konstantin|date=2021|title=Role of Social Media in Shaping Public Risk Perception during COVID-19 Pandemic: A Theoretical Review|url=https://researchleap.com/role-of-social-media-in-shaping-public-risk-perception-during-covid-19-pandemic-a-theoretical-review/|journal=THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION|volume=7|issue=2|pages=35–41|doi=10.18775/ijmsba.1849-5664-5419.2014.72.1005}}</ref><ref>{{Cite journal|last=Zhao|first=Shuguang|last2=Wu|first2=Xuan|date=2021|title=From Information Exposure to Protective Behaviors: Investigating the Underlying Mechanism in COVID-19 Outbreak Using Social Amplification Theory and Extended Parallel Process Model|url=https://www.frontiersin.org/article/10.3389/fpsyg.2021.631116|journal=Frontiers in Psychology|volume=12|doi=10.3389/fpsyg.2021.631116|issn=1664-1078|pmc=PMC8185043|pmid=34113280}}</ref>