Extended parallel process model: Difference between revisions

Revision as of 07:41, 16 February 2022

Revision as of 08:23, 16 February 2022

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The EPPM model is mainly used in [[Social and behavior change communication|social and behaviour change communication]] (SBCC). Practitioners design a general communications program, such as a campaign or an advert, and then test the effectiveness of the program through implementation. SBCC methods in healthcare, education, and marketing have employed the EPPM to induce behavioural change in patients and customers.

Multiple versions of the EPPM are employed in health campaigns. For example, EPPM-based campaigns have helped increase colorectal cancer screening participation among young adults.<ref>{{cite journal | vauthors = Birmingham WC, Hung M, Boonyasiriwat W, Kohlmann W, Walters ST, Burt RW, Stroup AM, Edwards SL, Schwartz MD, Lowery JT, Hill DA, Wiggins CL, Higginbotham JC, Tang P, Hon SD, Franklin JD, Vernon S, Kinney AY | display-authors = 6 | title = Effectiveness of the extended parallel process model in promoting colorectal cancer screening | journal = Psycho-Oncology | volume = 24 | issue = 10 | pages = 1265–1278 | date = October 2015 | pmid = 26194469 | pmc = 7161702 | doi = 10.1002/pon.3899 }}</ref><ref>{{cite journal | vauthors = Pengchit W, Walters ST, Simmons RG, Kohlmann W, Burt RW, Schwartz MD, Kinney AY | title = Motivation-based intervention to promote colonoscopy screening: an integration of a fear management model and motivational interviewing | journal = Journal of Health Psychology | volume = 16 | issue = 8 | pages = 1187–1197 | date = November 2011 | pmid = 21464114 | pmc = 3162074 | doi = 10.1177/1359105311402408 }}</ref> Other usages of EPPM lie in shaping public perceptions, such as in adverts, climate change messages, and pandemic responses. <ref>{{Citecite journal |last vauthors = von Gottberg|first=Carolin|last2= C, Krumm|first2=Silvia|last3= S, Porzsolt|first3=Franz|last4= F, Kilian R |first4=Reinhold|date=December 2016|title = The analysis of factors affecting municipal employees’employees' willingness to report to work during an influenza pandemic by means of the extended parallel process model (EPPM) |url=http://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-015-2663-8| journal = BMC Public Health |language=en| volume = 16 | issue = 1 | pages = 26 | date = January 2016 | pmid = 26757713 | pmc = 4711035 | doi = 10.1186/s12889-015-2663-8|issn=1471-2458|pmc=PMC4711035|pmid=26757713 }}</ref><ref>{{Cite journal|last vauthors = Roser-Renouf|first=Connie|last2= C, Maibach|first2=Edward W.|last3=EW, Leiserowitz|first3=Anthony|last4= A, Zhao|first4=Xiaoquan X |date=July 2014|title=The genesis of climate change activism: from key beliefs to political action|url=http://link.springer.com/10.1007/s10584-014-1173-5 |journal=Climatic Change|language=en|volume=125|issue=2|pages=163–178|doi=10.1007/s10584-014-1173-5|issn=0165-0009}}</ref>

== Criticisms ==

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== References ==

{{Reflist|30em}}

[[Category:Attitude change]]