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Added about the likely positive impact of increasing the ad relevancy to the search query on the click-through rate and quality score of the ad. |
ZimZalaBim (talk | contribs) Nominated for deletion; see Wikipedia:Articles for deletion/Dynamic keyword insertion. |
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{{Article for deletion/dated|page=Dynamic keyword insertion|timestamp=20220220015130|year=2022|month=February|day=20|substed=yes|help=off}}
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'''Dynamic keyword insertion''' <ref>{{cite web|title=Using Keyword Insertion|url=https://support.google.com/adwords/bin/answer.py?hl=en&answer=2454041|publisher=Google Adwords|accessdate=2 September 2012}}</ref> is a feature provided by [[Google Ads]], [[Microsoft adCenter]] and [[Yahoo! Search Marketing]] to dynamically insert a [[Index term|keyword]] that is most relevant to the ad to be displayed. It helps advertisers to use relevant keywords on their ads while making it easier for them to create unique ads for a large number of keywords. This way, including the user' search query within the ad and increasing the ad relevancy, might also have a positive impact on the click-trough rate and the quality score of the ad itself.
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