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===Showing of advertisements===
A major criticism of ITV's coverage was they were permitted to show advertisements during the coverage which promoted a number of complaints from viewers. Many key events in races were not shown as live as a result over the years of the coverage, some of these included: Damon Hill overtaking Michael Schumacher for the race lead at the 1997 Hungarian Grand Prix (where he eventually finished second due to a hydraulic failure), Schumacher's retirement at the 1998 Japanese Grand Prix which handed the drivers' championship to Mika Hakkinen,<ref>{{Cite news|url=https://www.thefreelibrary.com/ITV+on+defensive+over+live+GP+shots.-a060698725|title=ITV on defensive over live GP shots|date=2 November 1998|work=The Birmingham Post|access-date=7 February 2019}}</ref> Schumacher's crash at the 1999 Canadian Grand Prix, Schumacher's engine failures at the 2000 French Grand Prix and 2006 Japanese Grand Prix, Fernando Alonso's engine failure at the 2006 Italian Grand Prix, Lewis Hamilton's gearbox troubles at the 2007 Brazilian Grand Prix which cost him the championship to Kimi Räikkönen, and Räikkönen's engine failure at the 2008 European Grand Prix.
====2005 San Grand Marino Prix coverage controversy====
The most serious incident however occurred at the [[2005 San Marino Grand Prix]] when the broadcaster cut to a commercial break during the closing moments of the race which garnered 126 complaints from viewers. [[Ofcom]] ruled that ITV breached section 6.7 of the Rules on the Amount and Scheduling of Advertising.<ref>{{cite web|last=Welsh|first=James|title=126 viewers complain over ITV F1 ad break|url=http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|publisher=Digital Spy|date=2005-07-18|access-date=7 August 2012|archive-url=https://web.archive.org/web/20111129044850/http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|archive-date=29 November 2011|url-status=live|df=dmy-all}}</ref> The broadcasters also had not shown the post-race press conference segment featuring [[Jenson Button]]'s comments about the race.<ref>{{cite web|title=F1 broadcaster guilty|url=http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|publisher=updatef1.com|date=2005-07-18|access-date=7 August 2012|archive-url=https://archive.today/20130205090359/http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|archive-date=5 February 2013|url-status=dead|df=dmy-all}}</ref> ITV repeated the last three laps after the race and as a result of these complaints, the server on their website crashed. An on-air apology was made by Jim Rosenthal before the start of the [[2005 Spanish Grand Prix|next race in Spain]] two weeks later.<ref>{{cite news | title = Rosenthal sorry for race break | work = The Guardian | url = https://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock | access-date = 2008-06-12 | ___location = London | first = Matthew | last = Hancock | date = 2005-04-25 | archive-url = https://web.archive.org/web/20160307181143/http://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock | archive-date = 7 March 2016 | url-status = live | df = dmy-all }}</ref> ▼
In a 2022 interview on The Race's ''Bring Back V10's'' podcast looking back retrospectively at the race [[Ted Kravitz]] (who was [[ITV F1|ITV's]] pitlane reporter at the event) stated ITV held off going to the final commercial break because of the Jenson Button had been leading the race at certain points and the assumption that Schumacher would pass Alonso relatively quickly as the reason for the channel delaying an advert break until the closing laps and also criticised Ofcom for their response to complaints.<ref>{{cite web |title=Bring Back V10s: Alonso defeats Schumacher, Ad break enrages |url=https://the-race.com/formula-1/bring-back-v10s-alonso-defeats-schumacher-ad-break-enrages/ |website=THE RACE |publisher=The Race Media |access-date=3 March 2022}}</ref>
▲The most serious incident however occurred at the [[2005 San Marino Grand Prix]] when the broadcaster cut to a commercial break during the closing moments of the race which garnered 126 complaints from viewers. [[Ofcom]] ruled that ITV breached section 6.7 of the Rules on the Amount and Scheduling of Advertising.<ref>{{cite web|last=Welsh|first=James|title=126 viewers complain over ITV F1 ad break|url=http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|publisher=Digital Spy|date=2005-07-18|access-date=7 August 2012|archive-url=https://web.archive.org/web/20111129044850/http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|archive-date=29 November 2011|url-status=live|df=dmy-all}}</ref> The broadcasters also had not shown the post-race press conference segment featuring [[Jenson Button]]'s comments about the race.<ref>{{cite web|title=F1 broadcaster guilty|url=http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|publisher=updatef1.com|date=2005-07-18|access-date=7 August 2012|archive-url=https://archive.today/20130205090359/http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|archive-date=5 February 2013|url-status=dead|df=dmy-all}}</ref> ITV repeated the last three laps after the race and as a result of these complaints, the server on their website crashed. An on-air apology was made by Jim Rosenthal before the start of the [[2005 Spanish Grand Prix|next race in Spain]] two weeks later.<ref>{{cite news | title = Rosenthal sorry for race break | work = The Guardian | url = https://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock | access-date = 2008-06-12 | ___location = London | first = Matthew | last = Hancock | date = 2005-04-25 | archive-url = https://web.archive.org/web/20160307181143/http://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock | archive-date = 7 March 2016 | url-status = live | df = dmy-all }}</ref>
===Coverage===
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