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* '''Multiple idea facilitation''': Increasing the quantity of fresh ideas based on the belief that a greater number of ideas will raise the chances that one of these is valuable. This may include randomly selecting an idea (such as choosing a word from a list) and thinking about its similarities to the situation. In turn, this random act may inspire a related idea that would lead to a solution.
* '''Inducing a change of perspective''': Efficiently entering a fresh perspective may result in a solution that thereby becomes obvious. This is especially useful for solving particularly challenging problems.<ref name=fobes1993 /> Many techniques to this end involve identifying independent dimensions that differentiate closely associated concepts.<ref name=fobes1993 /> Differentiating concepts helps overcome a tendency to use oversimplified associative thinking, in which two related concepts are so closely associated that their differences are overlooked.<ref name=fobes1993 />
 
== Idea generation techniques ==
 
* '''Brainstorming:''' Brainstorming is an idea generation method invented by '''[[Alex Faickney Osborn|Alex Osborn]]''' and further developed by '''Charles Hutchison Clark''', Brainstorming aims to encourage the generation of new and unusual ideas in a group of people, [[Alex Faickney Osborn|Alex Osborn]] based his development of brainstorming on the Indian technique Prai-Barshana, which has been around for about 400 years, he named brainstorming after the idea of ​​this method, namely “using the brain to storm a problem”.
* '''Creative Thinking:''' Coming up with ideas, especially innovative ideas, needs creativity and can be supported by certain [[Creativity techniques|creativity techniques.]] The creativity process is usually applied through a person, product, process, and place. Thus, creativity means that a creative person develops great ideas and novel products through a creative process in a creative environment.
[[Creativity|Creativity processes]] use these influencing factors as they support the search for ideas, problem solving and evaluation, and selection of ideas via rules, a group of people, and a creative process. The workshops are therefore based on creative idea generation techniques that follow individual steps.<ref name=":1">{{Cite web |date=2022-03-11 |title=Idea Generation Techniques, Definition, Approach & Workshop |url=https://digitalleadership.com/blog/idea-generation/ |access-date=2022-03-16 |website=Digital Leadership |language=en-US}}</ref>
 
* '''Design thinking:''' [[Design thinking]] is an approach to problem solving and ideation process that works through four key elements.
 
# The user as the starting point
# Interdisciplinary team
# Iterative process
# Creative environmen. In the design thinking process, the '''customer’s needs''' are first determined through an iterative process and a question is defined, then creative solutions and ideas are generated through brainstorming and visualized via prototypes for user feedback.
 
* '''Complex Opportunity Recognition Techniques:''' [[Business opportunity|Opportunity Recognition]] describes the identification of opportunities to generate growth for companies. The different idea generation techniques of opportunity recognition are based either on the market, the company, or the company’s environment,<ref name=":1" /> In order for this approach to be suitable for young companies, it must fulfill the following attributes:
 
# Not too resource-intensive
# Suitable for workshops
# High growth potential
# Don’t require existing structures or certain age of the company
 
== See also ==