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The author also worked undercover in many [[compliance (psychology)|compliance]] fields such as car sales and door-to-door sales.
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===Reciprocation===
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Items are also given a higher value when they were once in high supply but have now become scarce.
===Unity===
People value being part of a team or group. Used in a negative way, it can create an Us vs. Them mentality. Used in a positive way, it can make people feel that they are part of a group in which everyone looks out for one another.
[[Category:Books about persuasion]]
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