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The focus of the 1970s [[feminist movements]] and their repeated calls for employment opportunities in the development agenda meant that particular attention was given to the productive labour of women, leaving aside reproductive concerns and social welfare.<ref name="Razavi1995p3"/> This approach was pushed forward by WID advocates, reacting to the general policy environment maintained by early colonial authorities and post-war development authorities, wherein inadequate reference to the work undertook by women as producers was made, as they were almost solely identified as their roles as wives and mothers.<ref name="Razavi1995p3"/> The WID's opposition to this “welfare approach” was in part motivated by the work of Danish economist [[Ester Boserup]] in the early 1970s, who challenged the assumptions of the said approach and highlighted the role women by women in the agricultural production and economy.<ref name="Razavi1995p4">{{cite journal |last1=Razavi |first1=Shahrashoub |last2=Miller |first2=Carol |year=1995 |title=From WID to GAD: Conceptual shifts in the Women and Development discourse |url=http://unrisd.org/unrisd/website/document.nsf/ab82a6805797760f80256b4f005da1ab/d9c3fca78d3db32e80256b67005b6ab5/$FILE/opb1.pdf |journal=United Nations Research Institute Occasional Paper Series |publisher=United Nations Research Institute for Social Development |volume=1 |page=4 |access-date=22 November 2013|hdl=10419/148819 |hdl-access=free }}</ref>
Reeves and Baden (2000) point out that the WID approach stresses the need for women to play a greater role in the development process. According to this perspective, women's active involvement in policymaking will lead to more successful policies overall.<ref>{{cite web |last1=Reeves |first1=Hazel |last2=Baden |first2=Sally |title=Gender and Development: Concepts and Definitions (Report 55) |url=https://www.bridge.ids.ac.uk/reports/re55.pdf |publisher=University of Sussex - Institute of Development Studies |access-date=18 September 2019 |archive-date=29 September 2020 |archive-url=https://web.archive.org/web/20200929195546/https://www.bridge.ids.ac.uk/reports/re55.pdf |url-status=dead }}</ref> Thus, a dominant strand of thinking within WID sought to link women's issues with development, highlighting how such issues acted as impediments to economic growth; this “relevance” approach stemmed from the experience of WID advocates which illustrated that it was more effective if demands of equity and social justice for women were strategically linked to mainstream development concerns, in an attempt to have WID policy goals taken up by development agencies.<ref name="Razavi1995p6">{{cite journal |last1=Razavi |first1=Shahrashoub |last2=Miller |first2=Carol |year=1995 |title=From WID to GAD: Conceptual shifts in the Women and Development discourse |url=http://unrisd.org/unrisd/website/document.nsf/ab82a6805797760f80256b4f005da1ab/d9c3fca78d3db32e80256b67005b6ab5/$FILE/opb1.pdf |journal=United Nations Research Institute Occasional Paper Series |publisher=United Nations Research Institute for Social Development |volume=1 |page=6 |access-date=22 November 2013|hdl=10419/148819 |hdl-access=free }}</ref> The Women in Development approach was the first contemporary movement to specifically integrate women in the broader development agenda and acted as the precursor to later movements such as the Women and Development (WAD), and ultimately, the Gender and Development approach, departing from some of the criticized aspects imputed to the WID.
'''Criticism'''
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Diving into another example regarding Microfinance and women from ''Women Entrepreneurship Promotion in Developing Countries: What explains the gender gap in entrepreneurship and how to close it?''is Vossenberg (2013) describes how although there has been an increase in entrepreneurship for women, the gender gap still persists. The author states “The gender gap is commonly defined as the difference between men and women in terms of numbers engaged in entrepreneurial activity, motives to start or run a business, industry choice and business performance and growth” (Vossenberg, 2). The article dives into how in Eastern Europe there is a low rate of women entrepreneurs. Although the author discusses how in Africa nearly fifty percent of women make up entrepreneurs.<ref>{{Cite web |url=http://web2.msm.nl/RePEc/msm/wpaper/MSM-WP2013-08.pdf |title=Archived copy |access-date=2019-12-13 |archive-date=2019-12-13 |archive-url=https://web.archive.org/web/20191213183959/http://web2.msm.nl/RePEc/msm/wpaper/MSM-WP2013-08.pdf |url-status=dead }}</ref>
As a reaction, a current topic in the feminist literature on economic development is the ‘gendering’ of [[microfinance]], as women have increasingly become the target borrowers for rural [[microcredit]] lending. This, in turn, creates the assumption of a “rational economic woman” which can exacerbate existing social hierarchies<ref name="Rankin2001">{{cite journal |last=Rankin |first=Katharine N. |year=2001 |title=
Therefore, the critique is that the assumption of economic development through microfinance does not take into account all possible outcomes, especially the ones affecting women.
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