Stanford Behavior Design Lab: Difference between revisions

Revision as of 22:29, 16 April 2022

Revision as of 22:52, 16 April 2022

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{{DISPLAYTITLE:Stanford Behavior Design Lab}}

{{Short description|Organization}}

{{refimprove|date=August 2020}}

'''The [[Stanford University|Stanford]] Behavior Design Lab''' (formerly '''Persuasive Technology Lab''') <ref>{{Cite web |title=Welcome {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/ |access-date=2022-04-16 |website=behaviordesign.stanford.edu}}</ref> performs [[research]] into [[computers]] as [[persuasion|persuasive]] technologies. It is part of H-STAR, the [[Human Sciences and Technologies Advanced Research Institute]] and housed in [[Cordura Hall]].

Founded by [[B. J. Fogg]], it includes the [[Stanford Web Credibility Project]], which published ''How Do People Evaluate a Web Site's Credibility? Results from a Large Study'' in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."

With an emphasis on health, productivity, and financial well-being, the lab trains Fortune 500 companies on the use of persuasive technology in product design. ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last=Fogg |first=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |issn=0895-6308}}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref>

The lab manager is Tanna Drapkin and notable members include Ari Qayumi.<ref>https://behaviordesign.stanford.edu/people</ref>

==See also==

* [[B. J. Fogg]]

* [[Stanford Web Credibility Project]]

==References==

<references />

==External links==

*[{{official website|http://captology.stanford.edu/ Captology] - The Stanford Behavior Design Lab, formerly the Persuasive Technology Lab}}

*[http://hstar.stanford.edu/ Human Sciences and Technologies Advanced Research Institute]

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[[Category:Stanford University independent research|Behavior Design Lab]]

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