Stanford Behavior Design Lab: Difference between revisions

Revision as of 22:52, 30 April 2022

Revision as of 00:57, 1 May 2022

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{{Short description|Organization}}

{{refimprove|date=August 2020}}

The '''Stanford Behavior Design Lab''' (formerly known as the '''Stanford Persuasive Technology Lab''' and '''Stanford Captology Lab''') is a research organization advancing behavior change methods and models based at [[Stanford University]]. Founded in 1998 and directed by [[B. J. Fogg]] since, the Behavior Design Lab is an interdisciplinary team of Stanford students, recent graduates, and quantitative researchers who study factors that impact human behavior, conduct [[research]], share insights, and create practical solutions that make people happier and healthier. The team is the global authority in a new and systematic way to design for behavior change, an approach called “Behavior Design”. The Lab manager is Tanna Drapkin and notable Lab members include Ari Qayumi.<ref>{{Cite web |title=People {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/people |access-date=2022-04-30 |website=behaviordesign.stanford.edu}}</ref><ref>{{Cite web |date=2020-02-22 |title=Cardinal Crush clarifies privacy policy, Behavior Design Lab affiliation |url=https://stanforddaily.com/2020/02/22/cardinal-crush-team-clarifies-inaccessible-privacy-policy-false-affiliation-with-behavior-design-lab/ |access-date=2022-04-16 |website=The Stanford Daily |language=en-US}}</ref>

With an emphasis on health, productivity, and financial well-being, the Behavior Design Lab performs research and trains Fortune 500 companies on the use of Computing Technology and Behavior Design to facilitate positive behavior change in product design and new product development ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last=Fogg |first=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |issn=0895-6308}}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref>