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The '''Stanford Behavior Design Lab''' (formerly known as the '''Stanford Persuasive Technology Lab''' and '''Stanford Captology Lab''') is a research organization advancing behavior change methods and models based at [[Stanford University]]. Founded in 1998 and directed by [[B. J. Fogg]], the Behavior Design Lab is an interdisciplinary team of Stanford students, recent graduates, and quantitative researchers who study factors that impact human behavior, conduct [[Institutional review board|IRB]] [[research]], share insights, and create practical solutions that make people happier and healthier. The team is the global authority in a new and systematic way to design for behavior change, an approach called “Behavior Design”. The Lab manager is Tanna Drapkin and notable Lab members include Ari Qayumi.<ref>{{Cite web |title=People {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/people |access-date=2022-04-30 |website=behaviordesign.stanford.edu}}</ref><ref>{{Cite web |date=2020-02-22 |title=Cardinal Crush clarifies privacy policy, Behavior Design Lab affiliation |url=https://stanforddaily.com/2020/02/22/cardinal-crush-team-clarifies-inaccessible-privacy-policy-false-affiliation-with-behavior-design-lab/ |access-date=2022-04-16 |website=The Stanford Daily |language=en-US}}</ref>
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