Stanford Behavior Design Lab: Difference between revisions

Revision as of 03:18, 4 May 2022

Revision as of 12:48, 4 May 2022

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With an emphasis on health, productivity, and financial well-being, the Behavior Design Lab performs research and trains Fortune 500 companies on the use of Computing Technology and Behavior Design to facilitate positive behavior change in product design and new product development ([[Instagram]], [[Goodyear Tire and Rubber Company|Goodyear Tire]]).<ref>{{Cite journal |last=Fogg |first=B.J. |last2=Euchner |first2=Jim |date=2019-09-03 |title=Designing for Behavior Change—New Models and Moral Issues |url=https://doi.org/10.1080/08956308.2019.1638490 |journal=Research-Technology Management |volume=62 |issue=5 |pages=14–19 |doi=10.1080/08956308.2019.1638490 |issn=0895-6308}}</ref><ref>{{Cite web |last=Fogg |first=B. J. |title=I run the Behavior Design Lab at Stanford. Here's how to 'troubleshoot' your bad behavior — or someone else's. |url=https://www.businessinsider.com/steps-to-troubleshoot-bad-behavior-design-stanford |access-date=2022-04-16 |website=Business Insider |language=en-US}}</ref>

The Lab is best known as the mobile health and start-up Lab at Stanford University, having been the inception of concepts for big name companies such as [[Instagram]], [[Facebook apps|Facebook Apps]], and [[Clubhouse (app)|Clubhouse]] among others. The Lab’s alumni network is extensive, deeply rooted, and has actively driven, participated, advised, and/or invested in multiple successful Silicon Valley unicorns and Fortune 500 companies before market recognition including the former as well as [https://www.alchemy.com/ Alchemy], [https://www.notion.so/ Notion], [[Netflix]], [[Color Genomics|Color]], [https://www.stripe.com Stripe], [[Center for Humane Technology|Center For Humane Technology]], [[LinkedIn]], [[Pinterest]], [[Microsoft]], [[Walmart]], [[Amazon (company)|Amazon]], [[Walgreens]], [[Nokia]], [[UnitedHealth Group|United]], [[Clorox]], among others.<ref>{{Cite web |date=2021-09-09 |title=Notion’s COO: Why changing stock prices or valuations don’t necessarily reflect the full value you’re creating |url=https://venturebeat.com/2021/09/09/notions-coo-why-changing-stock-prices-or-valuations-dont-necessarily-reflect-the-full-value-youre-creating/ |access-date=2022-04-30 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite book |last=Solis |first=Brian |title=Lifescale: How To Live A More Creative, Productive and Happy Life |publisher=John Wiley & Sons, Inc. |year=2019}}</ref>

The Behavior Design Lab's mission is to "teach good people how human behavior works so they can create solutions that effectively increase health, boost happiness, and promote human flourishing."