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In 2009, the Lab focused on technology to promote peace, which later led to a new group at Stanford called the [https://peaceinnovation.stanford.edu/ Peace Innovation Lab].
Between 1998-2018, the Lab gradually moved away from Persuasive Technology to focus on Behavior Change methods and models. The Lab advises and encourages anyone looking to design persuasive technologies to [https://behaviordesign.stanford.edu/ethical-use-persuasive-technology review their early and significant contributions on ethics] and focus their research and efforts on positive change and helping people succeed and feel successful at doing what they already want to do. <ref>{{Cite news |last=Staff |first=WIRED |title=Fiddling With Human Behavior |language=en-US |work=Wired |url=https://www.wired.com/2000/03/fiddling-with-human-behavior/ |access-date=2022-04-30 |issn=1059-1028}}</ref><ref>{{Cite web |title=Download Limit Exceeded |url=http://citeseerx.ist.psu.edu/messages/downloadsexceeded.html |access-date=2022-04-30 |website=citeseerx.ist.psu.edu}}</ref><ref>{{Cite journal |last=Fogg |first=BJ |last2=Cypher |first2=Allen |last3=Druin |first3=Allison |last4=Friedman |first4=Batya |last5=Strommen |first5=Erik |date=1999-05-15 |title=Is ActiMates Barney ethical? the potential good, bad, and ugly of interactive plush toys |url=https://doi.org/10.1145/632716.632772 |journal=CHI '99 Extended Abstracts on Human Factors in Computing Systems |series=CHI EA '99 |___location=New York, NY, USA |publisher=Association for Computing Machinery |pages=91–92 |doi=10.1145/632716.632772 |isbn=978-1-58113-158-1}}</ref><ref>{{Cite web |title=May 1999 Table of Contents {{!}} Communications of the ACM |url=https://cacm.acm.org/magazines/1999/5 |access-date=2022-04-30 |website=cacm.acm.org}}</ref>
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