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Also featured was Posh Paws, a stuffed toy dinosaur. Edmonds once explained that his name was actually spelt "Pohs Paws", because that is ''Swap Shop'' backwards.
Another person named was "Eric" (Ilett), the often-referred-to but never-seen technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions.
The content of the programme included music, visits from public figures, competitions, and cartoons. There was also coverage of news and issues relevant to children, presented by John Craven, building on his profile as the presenter of ''[[Newsround|John Craven's Newsround]]''. {{citation needed|date=December 2017}}
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