Director of network programming: Difference between revisions

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{{short description|Position in television}}

{{Use dmy dates|date=April 2021}}

In radio or television broadcasting, Aa '''director of network programming''', shortly '''program director''' or '''director of programming''', also called '''president of TV entertainment''', '''senior vice president for TV programming''' or '''vice president of program scheduling''', is a TV executive who, typically, selects the programs to air and plans the broadcasting schedule ([[broadcast programming]]), deciding what [[radio program]] or TV program will be broadcast and when.<ref>Dave Ross, ''[https://entertainment.howstuffworks.com/networks-television-schedule.htm Who puts together a television network schedule?]'', 15 August 2008, HowStuffWorks.com</ref> In addition of selecting the content that will be broadcast, it might also have a role in developing it.

A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television, the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States, or [[Anke Schäferkordt]] for RTL in Germany.