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The '''encoding specificity principle''' is the general principle that matching the encoding contexts of information at recall assists in the retrieval of [[Episodic memory|episodic memories]]. It provides a framework for understanding how the conditions present while [[Encoding (memory)|encoding]] information relate to [[memory]] and [[Recollection|recall]] of that information.<ref>{{cite journal|last=Tulving|first=Endel|author2=Donald Thomson|s2cid=14879511|title=Encoding specificity and retrieval processes in episodic memory|journal=Psychological Review|year=1973|volume=80|issue=5|pages=352–373|doi=10.1037/h0020071}} {{verify source |date=September 2019 |reason=This ref was deleted Special:Diff/889862721 by a bug in VisualEditor and later restored by a bot from the original cite located at Special:Permalink/884039838 cite #1 - verify the cite is accurate and delete this template. [[User:GreenC bot/Job 18]]}}</ref>
It was introduced by Thomson and [[Endel Tulving|Tulving]] who suggested that contextual information is encoded with memories which
The context may refer to the context in which the information was encoded, the physical ___location or surroundings, as well as the mental or physical state of the individual at the time of encoding. This principle plays a significant role in both the concept of [[context-dependent memory]] and the concept of [[state-dependent memory]].
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