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[[File:Mode Magazine Premiere Issue Cover.jpg|thumb|Sample cover of Mode Magazine (premiere issue, 1997)]]
[[File:Sample Cover of Grace Woman Magazine.jpg|thumb|Sample cover of Grace magazine from 2003]]
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In 1995, Lane Bryant began a transformation of the brand which included large-scale fashion showings and celebrity endorsement. [[Queen Latifah]], [[Mia Tyler]], [[Camryn Manheim]], [[Anna Nicole Smith]] and [[Chris Noth]] have appeared in advertising and/or events on behalf of the brand. Lane Bryant held a large-scale lingerie fashion show<ref>{{cite web |url=https://www.youtube.com/watch?v=QYPvdZIxWCo |archive-url=https://ghostarchive.org/varchive/youtube/20211219/QYPvdZIxWCo |archive-date=2021-12-19 |url-status=live |title=Lane Bryant runway show 2000 - Part 1 |last=Neidenburg |date=19 November 2009 |via=YouTube}}{{cbignore}}</ref> to launch the "Cacique Intimates" lingerie collection on 1 February 2000. The 2003 final large-scale catwalk show<ref>{{cite web |url=http://www.dailymotion.com/video/x2u773_mia-tyler-walks-the-runway-for-lane_people |title=Mia Tyler walks the runway for Lane Bryant Spring 2003 - vidéo Dailymotion |date=26 August 2007}}</ref> featured [[Roseanne Barr]] as Matron of Ceremonies in a cabaret setting complete with [[Moulin Rouge]]-style singers and dancers. Lane Bryant was acquired by [[Charming Shoppes]] for $335 million in August 2001. In 2003 a cost-reduction plan<ref>{{cite web |url=http://www.digital50.com/news/items/PR/2005/03/16/NYW041/charming-shoppes-reports-preliminary-unaudited-fourth-quarter-and-full-year-results.html |archive-url=https://web.archive.org/web/20070928091835/http://www.digital50.com/news/items/PR/2005/03/16/NYW041/charming-shoppes-reports-preliminary-unaudited-fourth-quarter-and-full-year-results.html |url-status=dead |archive-date=2007-09-28 |title=Charming Shoppes Reports Preliminary, Unaudited Fourth Quarter and Full Year Results |work=Digital50}}</ref> was announced to improve the company's pre-tax position by $45 million. Shortly afterwards, the annual Lane Bryant fashion show ceased production.
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