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== Algorithm appreciation ==
Studies do not consistently show people demonstrating [[bias]] against algorithms and sometimes show the opposite, preferring advice from an algorithm instead of a human. This effect is called ''algorithm appreciation''.<ref name=":1" /> Results are mixed, showing that people sometimes seem to prefer advice that comes from an algorithm instead of a human.
For example, customers are more likely to indicate initial interest to human sales agents compared to automated sales agents but less likely to provide contact information to them. This is due to "lower levels of [[Expectancy theory|performance expectancy and effort expectancy]] associated with human sales agents versus automated sales agents".<ref>{{Cite journal |last=Adam |first=Martin |last2=Roethke |first2=Konstantin |last3=Benlian |first3=Alexander |date=2022-11-10 |title=Human Versus Automated Sales Agents: How and Why Customer Responses Shift Across Sales Stages |url=https://pubsonline.informs.org/doi/full/10.1287/isre.2022.1171 |journal=Information Systems Research |doi=10.1287/isre.2022.1171 |issn=1047-7047}}</ref>
== References ==
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