BBC Third Programme: Difference between revisions

Revision as of 01:34, 4 December 2022

Revision as of 22:48, 3 January 2023

Line 30:

When it started in 1946, the Third Programme broadcast for six hours each evening from 6.00pm to midnight, although its output was cut to just 24 hours a week from October 1957, with the early part of weekday evenings being given over to educational programming (known as "Network Three"). The frequencies were also used during daytime hours to broadcast complete ball-by-ball commentary on [[Test cricket|test match cricket]], under the title ''[[Test Match Special]]".

The Third's existence was controversial from the beginning, partly because of perceived "elitism" – it was sometimes criticised for broadcasting programmes of "two [[Academia|dons]] talking" – and also for the cost of its output relative to a small listener [[reach (advertising)|reach]]. Its existence was against the Corporation's founding principles, as [[John Reith, 1st Baron Reith|Reith]] himself had during his time at the BBC, been against segmenting audiences by splitting programming genres across different networks. From the start, though, it had prominent supporters: the [[Secretary of State for Education and Skills|Education Secretary]] in the [[Clement Attlee|Attlee]] government, [[Ellen Wilkinson]], spoke rather optimistically of creating a "third programme nation". When it faced those 1957 cuts, the Third Programme Defence Society was formed and its leaders included [[T. S. Eliot]], [[Albert Camus]], and [[Laurence Olivier|Sir Laurence Olivier]].

This situation continued until the launch on 22 March 1965 forof the BBC Music Programme, which began regular daily broadcasts of [[classical music]] (with some interruptions for live sports coverage) on the Network Three/Third Programme frequencies between 7.00am and 6.30pm on weekdays, 8.00am and 12.30pm on Saturdays, and 8.00am and 5.00pm on Sundays. The Third Programme continued as a distinct evening service, and this continued to be the case for a short while after the inception of [[BBC Radio 3|Radio 3]] on 30 September 1967, before all the elements of the BBC's "third network" were finally absorbed into Radio 3 with rebranding effect from Saturday 4 April 1970.

==Output and programming==