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The affordability of and access to new video recording technology has spawned new variations and genres of pornography since individual women, as well as industry players, can now create content.<ref name=Hess/> A profile page might also sell contact information like a personal phone number, a spot on a model's Snapchat contact list, or the ability to send her private messages through a camming site's friends list.<ref name=McGehee/> The profile page may also suggest tip amounts for real-time performance requests, like a sexy dance, a song request, removal of clothing, or a particular sex act.<ref name=McGehee/> All prices on a profile page are listed in quantities of tips, which are electronic tokens that the viewer can buy in bunches from the cam site to be given to various models during the performance, or in later purchases upon the profile page.<ref name=Richtel/><ref name="auto2" />
 
The camming site keeps a percentage of the tips, and the amount varies. Big earners can get a bigger chunk of their tips.<ref name=Richtel/> Commissions earned by webcam models vary widely by website and are usually based on a percentage of gross sales, although sometimes they are in the form of a flat fee. They may also earn money through advertising or commissions by persuading customers to sign up for membership at adult pornographic paysites.<ref name=Bartlett/> Many sites encourage viewers to purchase items from online wish lists.<ref name="auto2" /> Some webcam models cater to particular fetishes, such as a [[Foot fetishism|fascination with feet]], and might earn additional money by selling worn socks to patrons.<ref>{{Cite book |last=Baxter |first=Annabelle |year=2013 |title=Secrets of a Webcam Girl |url=https://books.google.com/books?id=3VCHCgAAQBAJ |publisher=Skyhorse Publishing |isbn=978-1620876671}}</ref> Some models will cater to extremely specific [[Sexual fetishism|fetishes]], as customers with uncommon fetishes tend to pay more. This has been criticized as a "race to the bottom," where webcam models will attempt to outdo each other in perversity. In reaction, cam models on websites such as [[Chaturbate]] have developed a culture discouraging engagement in fetishes they consider demeaning.<ref name=":1">{{Cite journal|last=van Doorn & Velthius|first=Niels & Olav|date=April 9, 2018|title=A good hustle: the moral economy of market competition in adult webcam modeling|journal=Journal of Cultural Economy|volume=11|issue=3|pages=177–192|doi=10.1080/17530350.2018.1446183|s2cid=149728986|url=https://pure.uva.nl/ws/files/45397082/2_28_2020_A_good_hus.pdf |via=Taylor & Francis}}</ref>
 
Camming sites specify rules and restrictions for their cam models, which in turn tend to give the camming site a distinct style and format. For example, one major free-access site, which only allows female models, fosters an environment where the camgirls are not necessarily obligated to do masturbation shows or even display nudity.<ref name=MFCRules>{{Cite web |url=https://wiki.myfreecams.com/wiki/Rules_for_Models |title=Rules for Models - MFC |date=5 February 2014 |access-date=10 February 2018 |work=Wiki.MyFreeCams}}</ref> Consequently, some of that site's models create a more relaxed "hangout atmosphere" within their rooms that occasionally resembles a [[talk show]].<ref name=Box/><ref name=Senft2/> Conversely, another major cam site, which allows men and couples to perform, tends to be more sexual and show-oriented.<ref name=CharRules>{{Cite web |url=https://blog.chaturbate.com/rules-and-guidelines/basic-rules-to-follow/ |title=Basic Rules to Follow - Chaturbate's blog |date=5 February 2014 |work=Chaturbate Blog |access-date=10 February 2018}}</ref> On some sites, models are not required to show their face on the webcam stream (thus allowing the use of [[veil]]s, [[mask]]s, ...).<ref name="auto3"/> Other cam site rules might prohibit working in a public place so that the model does not get a public indecency arrest, the way that Kendra Sunderland was charged after her 2014 performance inside the Oregon State University Library.<ref name=McGehee/> Models who violate a camming site's rules may be subjected to a temporary or permanent ban from the cam site.