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Multiple versions of the EPPM are employed in health campaigns. For example, EPPM-based campaigns have helped increase colorectal cancer screening participation among young adults<ref>{{cite journal | vauthors = Birmingham WC, Hung M, Boonyasiriwat W, Kohlmann W, Walters ST, Burt RW, Stroup AM, Edwards SL, Schwartz MD, Lowery JT, Hill DA, Wiggins CL, Higginbotham JC, Tang P, Hon SD, Franklin JD, Vernon S, Kinney AY | display-authors = 6 | title = Effectiveness of the extended parallel process model in promoting colorectal cancer screening | journal = Psycho-Oncology | volume = 24 | issue = 10 | pages = 1265–1278 | date = October 2015 | pmid = 26194469 | pmc = 7161702 | doi = 10.1002/pon.3899 }}</ref><ref>{{cite journal | vauthors = Pengchit W, Walters ST, Simmons RG, Kohlmann W, Burt RW, Schwartz MD, Kinney AY | title = Motivation-based intervention to promote colonoscopy screening: an integration of a fear management model and motivational interviewing | journal = Journal of Health Psychology | volume = 16 | issue = 8 | pages = 1187–1197 | date = November 2011 | pmid = 21464114 | pmc = 3162074 | doi = 10.1177/1359105311402408 }}</ref> and increased HPV vaccination interest among LatinX.<ref>{{Cite journal |last=Reno |first=Jenna E. |last2=Dempsey |first2=Amanda F. |date=2022-02-18 |title=Promoting HPV vaccination among Latinx: an application of the extended parallel processing model |url=https://doi.org/10.1007/s10865-022-00293-7 |journal=Journal of Behavioral Medicine |language=en |doi=10.1007/s10865-022-00293-7 |issn=1573-3521}}</ref>
Other usages of EPPM lie in shaping public perceptions, such as in political adverts, climate change messages, and pandemic responses. <ref>{{cite journal | vauthors = von Gottberg C, Krumm S, Porzsolt F, Kilian R | title = The analysis of factors affecting municipal employees' willingness to report to work during an influenza pandemic by means of the extended parallel process model (EPPM) | journal = BMC Public Health | volume = 16 | issue = 1 | pages = 26 | date = January 2016 | pmid = 26757713 | pmc = 4711035 | doi = 10.1186/s12889-015-2663-8 }}</ref><ref>{{Cite journal| vauthors = Roser-Renouf C, Maibach EW, Leiserowitz A, Zhao X |date=July 2014|title=The genesis of climate change activism: from key beliefs to political action |journal=Climatic Change|language=en|volume=125|issue=2|pages=163–178|doi=10.1007/s10584-014-1173-5|issn=0165-0009|doi-access=free}}</ref>
== Criticisms ==
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