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'''Partner development''' is a [[Customer satisfaction|customer-centric]] approach to [[business development]]. It draws from the [[Steven Gary Blank#Customer Development|customer development framework]] popularized by [[Steve Blank]].<ref>Steve Blank, "Why the Lean Start-Up Changes Everything," ''Harvard Business Review'', May 2013. Retrieved 10 December 2018 from https://hbr.org/2013/05/why-the-lean-start-up-changes-everything</ref>