Encoding/decoding model of communication: Difference between revisions

Revision as of 09:41, 1 February 2023

Revision as of 21:15, 19 February 2023

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{{Short description|Cultural studies model}}

'''The Encoding/Decoding model of communication''' was first developed by cultural studies scholar [[Stuart Hall (cultural theorist)|Stuart Hall]] in 1973. Stuart Hall pronounced the study as 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.<ref name="Encoding and Decoding">{{cite web |last1=Hall |first1=Stuart |title=Encoding and Decoding in the Television Discourse |url=https://www.birmingham.ac.uk/Documents/college-artslaw/history/cccs/stencilled-occasional-papers/1to8and11to24and38to48/SOP07.pdf |website=University of Birmingham |access-date=27 October 2019}}</ref> Hall proposed that audience members can play an active role in decoding messages as they rely on their own [[Social environment|social contexts]] and capability of changing messages through [[collective action]].