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In February 2015, Australian model [[Stefania Ferrario]] and television presenter [[Ajay Rochester]] began a campaign to end the use of the term "plus-size" to describe models who are above a [[US standard clothing size#Women.27s sizes|US dress size 4]] by the modelling industry. Ferrario posted a picture with the caption "I am a model FULL STOP" with the [[hashtag]] "#droptheplus" which gained coverage in the media and was heavily discussed, with mixed, but mostly positive reactions, on social media and within the fashion industry.<ref>{{cite news |url=http://www.foxnews.com/entertainment/2015/03/23/should-modeling-industry-get-rid-term-plus-size/ |title=Fox News article on Stefania Ferrario and #droptheplus campaign |date=23 March 2015 |access-date=29 March 2015 |archive-url=https://web.archive.org/web/20160221191143/http://www.foxnews.com/entertainment/2015/03/23/should-modeling-industry-get-rid-term-plus-size/ |archive-date=21 February 2016 |url-status=dead}}</ref><ref>{{cite magazine |url=http://www.bustle.com/articles/72225-droptheplus-campaign-by-stefania-ferrario-and-ajay-rochester-ignites-social-media-but-is-it-invalidating |title=Bustle article on #droptheplus |magazine=Bustle |access-date=29 March 2015}}</ref>
==See also==
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