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Webcam models often rely on social media to interact with existing customers and to meet new customers. This has potential disadvantages; however, mainstream social media platforms often have poorly-defined and changing rules that sex workers can inadvertently break. Having a social media account closed for any reason{{spndash}}legitimate or otherwise{{spndash}}can severely affect a performer's ability to earn income.<ref>{{Cite web |url=https://jezebel.com/i-m-hoping-it-won-t-decimate-my-income-tumblrs-porn-ba-1830879496 |title='I'm Hoping It Won't Decimate My Income': Tumblr's Porn Ban Is Yet Another Setback for Sex Workers |last=Clark-Flory |first=Tracy |date=5 December 2018 |work=Jezebel}}</ref><ref>{{Cite web |url=https://jezebel.com/a-trolls-alleged-attempt-to-purge-porn-performers-from-1833940198 |title=A Troll's Alleged Attempt to Purge Porn Performers from Instagram |last=Clark-Flory |first=Tracy |date=April 17, 2019 |work=Jezebel}}</ref>
Some cam models have non-commercial personal web blogs.<ref>{{Cite web |url=https://balkan-webcam-model.com/ |title=10 Tips How To Become A Webcam Model in 2020 |website=Balkan Webcam Model}}</ref> They use it for contact with fans, blogging about the everyday life of a webcam model, and as a help and guide to aspiring models. Due to social stigma, mainstream media offers no real information about [https://chaturbate.careers/webcam-modeling-the-ultimate-beginners-guide/ webcam modeling], but rather [[Sensationalism|sensationalist]] news (incidents and accidents, celebrities involvements...). As such, these blogs are the only window into the life of models.{{opinion|date=September 2022}}
=== In Popular Culture ===
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