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'''"Spam"''' is a [[Monty Python]] [[sketch comedy|sketch]], first televised in 1970 (series 2, episode 12) and written by [[Terry Jones]] and [[Michael Palin]]. In the sketch, two customers are lowered by wires into a [[Cafe (British)|greasy spoon café]] and try to order a [[breakfast]] from a [[menu]] that includes [[spam (food)|Spam]] in almost every dish, much to the consternation of one of the customers. As the waitress recites the Spam-filled menu, a group of [[Viking]] patrons drown out all conversations with a song, repeating "Spam, Spam, Spam, Spam… Lovely Spam! Wonderful Spam!".<ref>{{cite web
The excessive amount of Spam was probably a reference to the ubiquity of it and other imported [[Potted meat|canned meat products]] in the [[United Kingdom]] after [[World War II]] (a [[Rationing in the United Kingdom|period of rationing in the UK]]) as the country struggled to rebuild its agricultural base. Thanks to its wartime ubiquity, the British public had grown tired of it.<ref name="Longmate"/>
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[[Spam (food)|Spam]] makers [[Hormel]], while never happy with the use of the word ''spam'' for junk email (which also happens to be derived from the sketch), have been supportive of Monty Python and their sketch. Hormel issued a special tin of Spam for the [[Broadway theatre|Broadway]] premiere of [[Eric Idle]]'s musical ''[[Spamalot]]'' based on ''[[Monty Python and the Holy Grail]]''. The sketch is part of the company's [[Spam Museum]] in [[Austin, Minnesota]], United States, and also mentioned in Spam's on-can advertisements for the product's 70th anniversary in 2007 – although the date of the Python sketch was incorrectly stated to be 1971 instead of 1970.<ref>{{cite news |title=SPAM 70th Low Sodium |url=http://spam.budwin.net/html/066a.html |access-date=23 August 2019 |agency=Budwin.net}}</ref>
In 2007 the company decided that such publicity was part of their corporate image, and sponsored a game where their product is strongly associated with Monty Python,<ref>{{cite web|url=http://www.spamspamspamspam.co.uk |title=SPAM® – Monty Python's SPAMALOT – Play this very silly catapult game for fun! |publisher=Spamspamspamspam.co.uk |access-date=5 July 2013}}</ref> featuring a product with "Stinky French Garlic" as part of the promotion of ''Spamalot''. For the company's 75th anniversary in 2012, they introduced Sir Can-A-Lot, a knight character, appearing on the product's packaging with the phrase "Glorious SPAM®!".<ref>{{cite web|url=http://www.spam.com/spam-101/history-of-spam|title=History of SPAM|publisher=spam.com|access-date=18 February 2016|archive-date=23 May 2013|archive-url=https://web.archive.org/web/20130523091958/http://www.spam.com/spam-101/history-of-spam|url-status=dead}}</ref>
==See also==
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