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The company was founded in 2014 when [[Denmark|Danish]] entrepreneur Mathias Biilmann noticed the emergence of [[Git]]-centered [[workflow]]s with modern [[Build automation|build tools]] and static sites generators, a shift he described as "a massive change happening in the web development space", while running Webpop, a [[content management]] startup based in San Francisco.<ref>{{cite web |title=Matt Biilmann, CEO and Co-Founder of Netlify |url=https://codesandbox.io/podcasts/version-one/matt-biilmann-netlify |website=CodeSandbox |date=April 4, 2021}}</ref> In 2015, Biilmann invited Christian Bach, his childhood friend who was working as an executive at a creative services agency in [[Denmark]], to join him as co-founder in his new venture.<ref name="Finley 2018" /> In 2017, MakerLoop was rebranded as Netlify.<ref name="sos" />
Beyond the initial focus on hosting for static websites, and attracting many developers with a free basic offer, the company expanded to a broader offering including serverless functions and test and deployment services.<ref name="Deutscher2020">{{cite news | url = https://siliconangle.com/2020/03/04/attracting-800k-web-developers-netlify-wins-53m-funding/ | work = Silicon Angle | first=Maria | last = Deutscher | title = After attracting 800K web developers, Netlify wins $53M in funding |date = March 4, 2020}}</ref><ref>{{Cite web|last=Smith|first=Craig S.|title=Have You Noticed The New Web?
On May 19, 2021, Netlify announced the acquisition of FeaturePeek, a Y Combinator and Matrix Partners backed startup that enables developer teams to preview [[Frontend and backend|frontend]] content.<ref>{{cite web |last1=Banda |first1=Manda |title=Netlify acquires FeaturePeek |url=https://www.intelligentcio.com/africa/2021/06/04/netlify-acquires-featurepeek/# |website=Intelligent CIO Africa |date=June 4, 2021}}</ref>
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=== Jamstack ===
{{Main|Jamstack}}
Jamstack{{efn|Previously stylized as ''JAMstack''.}} is a cloud-native [[Solution stack|web development architecture]] based on [[client-side JavaScript]] code, reusable [[Application programming interface|APIs]], and [[Markup language|markup]] content.<ref group="b">{{Cite book|url=https://books.google.com/books?id=79FwDwAAQBAJ&pg=PA143|title=JavaScript Cloud Native Development Cookbook: Deliver serverless cloud-native solutions on AWS, Azure, and GCP|last=Gilbert|first=John|publisher=[[Packt|Packt Publishing]]|year=2018|isbn=9781788470414|___location=[[Birmingham]]|pages=143, 148}}</ref> It was pioneered and created by Netlify.<ref>{{Cite news|url=https://thenewstack.io/the-sweetness-of-jamstack-javascript-apis-and-markup/|title=The Sweetness of JAMstack: JavaScript, APIs and Markup|last=Gienow|first=Michelle|date=December 26, 2017|work=The New Stack|access-date=November 1, 2018|language=en-US}}</ref><ref>{{Cite news|url=https://www.enterprisetech.com/2018/10/09/app-developer-netlify-looks-beyond-web-servers/|title=App Developer Netlify Looks Beyond Web Servers|last=Leopold|first=George|date=October 9, 2018|work=EnterpriseTech|access-date=November 1, 2018|language=en-US}}</ref> In its purest form, the idea of Jamstack is that a web application is pre-built into static pages, using content and code to generate the output. In basic terms, Jamstack is a significant shift in focus from the now abstractable back end to the now-powerful front end.<ref>{{cite web |last1=Ouellet |first1=Charles |title=JAMstack for Clients: Benefits, Static Site CMS, & Limitations |url=https://codeburst.io/jamstack-for-clients-benefits-static-site-cms-limitations-d015336fa6d5 |website=CodeBurst.io|date=October 23, 2017 }}</ref>
Netlify is the host of the annual Jamstack Conf and runs the annual Jamstack Community Survey.<ref>{{cite web |last1=Xing |first1=Jessica |title=The next big startup opportunity could be the 'Jamstack,' as hot firms like Netlify and Vercel help developers build websites faster |url=https://www.businessinsider.com/jamstack-developer-startups-apis-javascript-programming-netlify-2021-9 |website=[[Business Insider]] |date=September 13, 2021}}</ref>
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On July 10, 2018, [[GitHub]] founder and former CEO [[Tom Preston-Werner]] predicted that "within 5 years, you'll build your next large scale, fully featured web app with [[JAMstack]] and deploy on Netlify."<ref>{{Cite tweet|number=1016506622477135872|user=mojombo|title=Prediction: within 5 years, you’ll build your next large scale, fully featured web app with #JAMstack and deploy on @Netlify.|author=Tom Preston-Werner|author-link=Tom Preston-Werner|date=July 10, 2018|access-date=October 9, 2018}}</ref>
Netlify customers include [[Google]], [[Facebook]], [[Verizon Communications|Verizon]], [[NBC]], [[Samsung]], [[Nike, Inc.|Nike]], [[Cisco Systems|Cisco]], [[Atlassian]], [[LiveChat]], [[TriNet]], [[Loblaw Companies|Loblaw]], [[Wieden+Kennedy]], [[Vue.js]], [[Citrix Systems|Citrix]], [[Peloton (exercise equipment company)|Peloton]], [[Kubernetes]], [[Lodash]], [[Smashing Magazine]], [[Sequoia Capital]], [[VMware]],<ref>{{cite web |last1=Wheatley |first1=Mike |title=With $105M in new funding, Jamstack creator Netlify buys GraphQL startup OneGraph |url=https://siliconangle.com/2021/11/17/jamstack-creator-netlify-raises-105m-funding-buys-graphql-startup-onegraph/ |website=SiliconANGLE |date=November 17, 2021}}</ref> [[UW Health University Hospital|UW Health]], [[Pan Books|Pan Macmillan]],<ref>{{cite web |last1=Boye |first1=Janus |title=Pan Macmillan - Adventures with Gatsby, Kontent and Netlify |url=https://www.boye-co.com/blog/2020/11/19/pan-macmillan-adventures-with-gatsby-kontent-and-netlify |website=Boye & Company |date=November 19, 2020}}</ref> [[Victoria Beckham#Victoria_Beckham_Beauty|Victoria Beckham Beauty]], [[Twilio]],<ref>{{cite web |last1=Anderson |first1=Tim |title=Netlify acquires OneGraph: One API to rule them all? |url=https://www.theregister.com/2021/11/19/netlify_onegraph/ |website=[[The Register]] |language=en |date=November 19, 2021}}</ref> and [[Unilever]].<ref>{{cite web |last1=D'Onofrio |first1=Mary |last2=Robinson |first2=Elliott |last3=Teng |first3=Jenelle |title=Why Netlify is the architecture for the next generation of web development |url=https://www.bvp.com/news/why-netlify-is-the-architecture-for-the-next-generation-of-web-development |website=BVP |language=en}}</ref><ref>{{cite web |last1=Neumegen |first1=Mike |title=Jamstack CMS: The Past, The Present and The Future |url=https://www.smashingmagazine.com/2021/08/history-future-jamstack-cms/ |website=[[Smashing Magazine]] |language=en |date=August 20, 2021}}</ref><ref name="Blædel 2018">{{Cite news|url=https://borsen.dk/nyheder/virksomheder/artikel/1/349342/dansk_startup_faar_millionrygstoed_har_google_og_facebook_som_kunder.html|title=Dansk startup får millionrygstød: Har Google og Facebook som kunder|last=Blædel|first=Mathias|date=August 11, 2017|work=[[Dagbladet Børsen]]|access-date=October 10, 2018|language=da|trans-title=Danish startup gets a $1 million push: Has Google and Facebook as customers}}</ref><ref name="Finley 2018">{{Cite
== References ==
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