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In ''[[The Medium Is the Message|Understanding Media]]'', [[Marshall McLuhan]] expanded this argument to electronic media with his introduction of the phrase "[[The medium is the message|The Medium is the Message]]" (and later in the book titled [[The Medium Is the Massage|''The Medium is the Massage'']]). Media representations, especially on screens, are abstractions, or virtual "extensions" of what our sensory channels, bodies, thinking and feeling do for us in real life.
This concept occurs in the discussion of exoteric and esoteric [[religion]]s. [[Exoteric]] concepts are concepts which can be fully conveyed using [[Epithet|descriptors]] and [[language]] constructs, such as [[mathematics]]. [[Esoteric]] concepts are concepts which cannot be fully conveyed except by direct experience. For example, a person who has never tasted an [[apple]] will never fully understand through language what the taste of an apple is
[[Lewis Carroll]], in ''[[Sylvie and Bruno Concluded]]'' (1893), made the point humorously with his description of a fictional map that had "the scale of a mile to the mile". A character notes some practical difficulties with such a map and states that "we now use the [[country]] itself, as its own map, and I assure you it does nearly as well."
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