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Cognitive computing in conjunction with [[big data]] and [[algorithm]]s that comprehend [[customer needs]], can be a major advantage in economic [[decision making]].
 
The powers of cognitive computing and [[artificial intelligence]] hold the potential to affect almost every task that humans are capable of performing. This can negatively affect employment for humans, as there would be no such need for human labor anymore. It would also increase the [[inequality of wealth]]; the people at the head of the cognitive computing industry would grow significantly richer, while workers without ongoing, reliable employment would become less well off.<ref name=":0">{{cite journal |last1=Makridakis |first1=Spyros |title=The forthcoming Artificial Intelligence (AI) revolution: Its impact on society and firms |journal=Futures |date=June 2017 |volume=90 |pages=46–60 |doi=10.1016/j.futures.2017.03.006 |s2cid=152199271 }}</ref>
 
The more industries start to utilize cognitive computing, the more difficult it will be for humans to compete.<ref name=":0" /> Increased use of the technology will also increase the amount of work that AI-driven [[robot]]s and machines can perform. Only extraordinarily talented, capable and motivated humans would be able to keep up with the machines. The influence of competitive individuals in conjunction with artificial intelligence/cognitive computing with has the potential to change the course of humankind.<ref>{{cite book |last1=West |first1=Darrell M. |title=The Future of Work: Robots, AI, and Automation |date=2018 |publisher=Brookings Institution Press |jstor=10.7864/j.ctt1vjqp2g |isbn=978-0-8157-3293-8 }}{{page needed|date=August 2020}}</ref>