Dual-coding theory: Difference between revisions

Revision as of 23:51, 7 June 2023

Revision as of 23:54, 7 June 2023

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{{Short description|Theory of cognition}}

[[File:Visual-Storytelling.jpg|thumb|275x275px|Visual Storytelling by Suhani Gowan.<ref name=":0">{{Cite journal |jstor = 985378|title = The Principle of Associative Symmetry|journal = Proceedings of the American Philosophical Society|volume = 106|issue = 2|pages = 135–163|last1 = Asch|first1 = Solomon E.|last2 = Ebenholtz|first2 = Sheldon M.|year = 1962}}</ref>]]

'''Dual-coding theory''' is a theory of cognition that suggests that the mind processes information along two different channels; verbal, and visual. It was hypothesized by [[Allan Paivio]] of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental images aids learning through the [[picture superiority effect]].<ref name=":0">{{Cite book|last=Reed, Stephen K.|title=Cognition : theories and applications|date=12 April 2012|isbn=978-1-133-49228-3|oclc=1040947645}}</ref>