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=== Microscopic models ===
The microscopic approaches attracted more attention in the individual's interaction: "who influenced whom."
The known models in this category are the [[independent cascades|information cascade]] and the linear threshold models,<ref>[1] D. Kempe, J. Kleinberg, É. Tardos, Maximizing the spread of influence through a social network, Proc. Ninth ACM SIGKDD Int. Conf. Knowl. Discov. Data Min. - KDD ’03. (2003) 137. doi:10.1145/956755.956769.</ref> the energy model,<ref>S. Han, F. Zhuang, Q. He, Z. Shi, X. Ao, Energy model for rumor propagation on social networks, Phys. A Stat. Mech. Its Appl. 394 (2014) 99–109. doi:10.1016/j.physa.2013.10.003.</ref> HISBmodel <ref>A.I.E. Hosni, K. Li, S. Ahmed, HISBmodel : A Rumor Diffusion Model Based on Human Individual and Social Behaviors in Online Social Networks, in: Springer, 2018
==== Independent cascades models ====
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