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Importing Wikidata short description: "Process where unique economic goods become interchangeable in the eyes of consumers" (Shortdesc helper) |
This sentence makes is ambiguous in meaning. Furthermore, the example of counterfeit drugs is an example of fraud, not lawful commoditization. |
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According to [[Neoclassical economics|Neo-classical economic theory]], consumers can benefit from commoditization, since perfect competition usually leads to lower prices. Branded producers often suffer under commoditization, since the value of the brand (and ability to command price premiums) can be weakened.
However, false commoditization can create substantial risk when premier products do have substantial value to offer, particularly in health, safety and security.
==See also==
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