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In 2009, the Lab focused on technology to promote peace, which later led to a new group at Stanford called the [https://peaceinnovation.stanford.edu/ Peace Innovation Lab].
Between 1998 and 2018, the Lab gradually moved away from Persuasive Technology to focus on Behavior Change methods and models. The Lab advises and encourages anyone looking to design persuasive technologies to [https://behaviordesign.stanford.edu/ethical-use-persuasive-technology review their early and significant contributions on ethics] and focus their research and efforts on positive change and helping people succeed and feel successful at doing what they already want to do.<ref>{{Cite magazine |author=WIRED Staff |title=Fiddling With Human Behavior |language=en-US |magazine=Wired |url=https://www.wired.com/2000/03/fiddling-with-human-behavior/ |access-date=2022-04-30 |issn=1059-1028}}</ref><ref>{{
In 2018, the sole focus became Behavior Design, thus resulting in the renaming of the Lab as it is used today. The Lab directed its focus to conduct [[research]] advancing Behavior Design methods, models, and maxims that help people do what they already want to do and help people feel successful.<ref>{{Cite web |title=Welcome {{!}} Behavior Design Lab |url=https://behaviordesign.stanford.edu/ |access-date=2022-04-16 |website=behaviordesign.stanford.edu}}</ref>
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